Introduction
You might be asking many web design agencies in Cardiff for a quote to build a brand-new website.
You might know the difference between a Magento, Drupal, or WordPress CMS; however, you know you need a quality website built. A website that reflects your business’s goals and aspirations, and one that ensures your company has a professional, well-designed website built at a sensible cost.
You have come to the right place. Here at W&P, we have highly skilled WordPress web designers with decades of experience building WordPress websites.
Let’s now look at how a well-designed website helps lay the foundations for SEO success.
What is SEO?
SEO is simply three letters that can help a business grow, gain new customers, and be the success it wants to be.
Of course, this depends on the web design agency you hire; some will be more experienced with organic SEO than others.
SEO stands for search engine optimisation, it’s simply the process of improving ranking factors.
This ensures the business’s ranking factors are optimised to help it rank higher in Google’s organic results.
Now, we are not just any run-of-the-mill web design company; no, that’s because we have an SEO consultant, probably one of the best SEO experts available in Cardiff. He has unparalleled knowledge of improving a website’s search engine optimisation, whether that’s for an e-commerce website or a brochure website.
Why does good web design matter?
Good web design, in terms of SEO improvement are what solid foundations are to any house. If the foundations are not well designed, implemented right, everything build on-top will just fall down.
Therefore, this is why too many web design businesses try to implement SEO, yet do not have the level of experience, knowledge and expertise we have.
For example, if you were to ask a lot of web designers what does Google EEAT mean, and how do you implement it, well a rather blank expression often comes over there face.
Google EEAT is our the bedrock of good SEO, it stands of experience, expertise, authoritativeness and trustworthiness. It should be laced into everything that you do, if it does get implemented on your website, then Google’s algorithms will know this is a good business, a business that we need to listen to, therefore the website then starts to rank higher as a direct result of this.
This is why when having a website designed, whether its be a Drupal, Magento or lets say a WordPress CMS website, well, the on-page SEO needs to reflect you know about EEAT. Show that your business based here in Cardiff are the experts on that product or service you sell, whether that’s a wood varnish, or perhaps you’re a top solicitor, make sure you make it clear that you are the business that needs to be listened to.
Why is the cheapest option rarely the best option?
Cheap websites, well, are like anything in life, you truly do get what you pay for.
A website that’s too cheap, well this normally means the websites then basic, which means that when Googlebot crawls and indexes it, it immediately deems the content marketing as being “content thin”-offering a poor user experience.
Yet what on earth does that mean?
Well, in old fashioned terms, it simply means the website lacks substance, its clear its offering half hearted advice. The only websites that rank high on Google are the websites that offer good advice, where a huge amount of effort has been exerted to write some really high quality information.
Information that the customer will find useful and helpful.
Remember that term for a while, “helpful” keep this in mind when liaising with your web designers, especially when concentrating on the on-page SEO and also especially the content marketing for the main page.
If your wondering what content marketing means, well, it’s just a fancy way of saying text. However, it can also mean infographics as well.
Content marketing is what Googlebot reads, plus what the other LLM’s read as well such as ChatGPT as well- therefore the point we are trying to make is really clear, if you want your business to rank high on Google, plus to be mentioned on ChatGPT as a citation link, well the work must be good quality. No duplication, no AI text, no “content thin pages”.
We therefore don’t just design WordPress websites, we can also write all of the content marketing for an additional fee. This will ensure the work has a high Google EEAT score, plus, we aim to write the content for your customers, not just for SEO gain, this way the Google Helpful Content update will also approve of our work.
This is how we have managed to get many Welsh businesses to the top of Google. From businesses in the automotive sector, through to companies who are some of the top solicitors in Cardiff.
Why do businesses need SEO?
Well, businesses need a website, that does go without saying.
However, what businesses often forget is that they need the help of top SEO consultants. Its only way sometimes of ranking higher than a direct competitor.
If a direct competitor in Cardiff has been paying a top SEO mind to build backlinks, local business citations, write content marketing and improve the on-page elements, well often there’s a huge volume of work to do.
What is content marketing?
This is why when having a new website built, don’t use AI copy, or duplicated text. Instead, write unique and also high-quality content marketing. To a certain extent, some CMS are better than others, when it comes to SEO success.
However, the main factor, the most important aspect to get right is having useful and high quality text. Therefore, if your web designers do not have copywriters, then you should eirther hire one or a complete team.
Of course, if you as the business director in Cardiff have the time, you could do this yourself, however, do keep in mind, a brand-new website, well that could need upwards of 3,000 words right away.
This is therefore time-consuming work, this is why many Cardiff businesses outsource the writing of the work to us. We are only more happy to help, we can write the content marketing, build the website, offer website hosting.
This saves directors in Cardiff a huge amount of time, and why we are one of most highly regarded web design agencies in the area.
What is good on-page SEO?
Good on-page SEO is essential, its what Googlebot reads to understand exactly the website is selling.
For example, a good web designer needs to think about implementing the following:
H1-H6 tags
Optimising the Alt text
Adding high quality content marketing
Internal links
Adding meta title
Adding meta description
Adding optimised URL slugs
Ensuring there’s no duplication issues
And much, much more
What does U.X or user experience mean?
A good and well designed website offers a good user experience, however, we fully appreciate that is rather vague term.
A good user experience can therefore be described as the following:
– A fast website that loads fast on smartphones
– Simple to use, for example the main navigation is simple to navigate and get to the products or services that you want
– The website has a good Google Core Web Vitals score
– The website is reliable, i.e doesn’t suffer from down time.
– The website has font that’s simple to read
– The website works across mobile devices, i.e on OS Mac and Android
– The website doesn’t have too many broken links
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Need a new website designed in Cardiff?
We are the company to call, we have been building WordPress websites in Wales for over 10 years. Whether it’s a construction company or a dental practice, regardless of the business, we are able to design high quality websites with a starting price of just £950.00.
Why should we choose WordPress?
What does £950 web design fee get us?
We can design up to 7 pages, we can design a WordPress website, plus we even include the first years web design hosting.
We do not know of another local web design agency offering this value. We will work with you to turn the website around as soon as possible.
However, generally it takes us up to 3 to design.
If you would like to know more, do not hesitate to contact us.