Web design

Author: W&P

Date: 13/10/2025

When designing a new website, many design agencies discuss how to create a brand new website from fresh air. So, this got us thinking: what if a business already has a website? Yet it’s simply not converting shoppers into customers?

As you know, whether it’s graphic design or web design, there’s so much to think about when redesigning a website. Lucky we are the experts in Wales at this process, so we thought we would provide to you some of our top tips when getting a website redesigned.

We will explain why it’s so important to consider the user experience (U.X) and how to design a fantastic website for your business.

 

Keep it simple and fast

A shopper most certainly does not want is a page to be too cluttered, full of too much text and graphics, which ultimately slows the website down to a snail’s pace.

Instead, it is good when redesigning a website to keep all the key information and selling points while creating a less cluttered design. Think about using a lot of white space, and communicate what you’re selling by offering a good user experience (U.X).

 

Here are some of the things to avoid:

Avoid a cluttered layout

Make the page layout logical and interesting, and use H1-H6 tags to really grab the shoppers’ interest in the page and help to navigate to the section that they want to read more about.

Use a good page layout and write top-quality content marketing that’s helpful to the customer.

Don’t put too many graphics if they slows down the page. Use Google Page Insights to try and make your company website faster.

 

Remember, a call to action is (CTA) essential.

When you have a shopper land on your company website, well, you’ve done most of the hard work already.

You might have paid for social media ads, or, let’s say, for organic SEO by some top Cardiff SEO firm? Well, when you get a shopper on your website, you will have done the hard work that’s for sure.

What you don’t want to do is fall at the last hurdle and not have good calls to action (CTA’s) in place, so that customer ends up leaving without making a purchase!

We are the experts at designing websites that are well-designed and full of helpful content marketing (Google Helpful Content Marketing Update).

We can add calls to action (CTA’s) that encourage shoppers to fill out a contact us form, sign up for a newsletter, or click to call the business.

Calls to action are key, therefore, these are often used as a great way to convert customers so that you sell more items. For example, let’s say you get the customer to sign up for your newsletter. Then you could use that e-mail sign up, to e-mail the customer special offers once a week, say.

They may well be more inclined to purchase from your business and therefore returning to the website to buy from you.

 

Make the main menu a piece of cake to use

When you land on some websites, the main menu can send you all over the place, but not to the page that you want to go to and purchase from.

Therefore, you can get frustrated when you can’t find the product or service you want.

You may get so frustrated with the company website —its navigation and menu —that you leave it.

This means the bounce rate will increase significantly.

A high bounce rate is not good for any business.

A sustained high bounce rate, means that too many customers leaving the website, can lead to a drop in your organic rankings.

Things to think about when redesigning the main pages:

When you’re redesigning the main pages, a top web designer will tell you to think about the following:

Use a nice, clear font we like (Aptos Narrow)
So, what you want to use is a lovely, easy-to-read font. If the font is too fancy and the customer can’t read it, then the bounce rate will go through the roof.

Use a font that’s simple to read

Break the text up, don’t use massive chunks of text

So, this is one of our main pieces of advice: don’t use massive chunks of text on your main pages.

Often when we ask a customer to write the text for a brand-new website our web designers are building, often ask us to add thousands of words to the page.

Yet too much text is off-putting to any customer.

Sure, it might have some search engine optimisation (SEO) benefit to have more text on the page; however, for main pages, you also have to balance this with good web design.

So, it’s about supplying the customer with enough information without so much text that the shopper feels overwhelmed and leaves the page completely.

Use good use of white space.

A lot of people like to take a break from work and go for a walk through a lovely green space to unwind and get rid of the feeling of a boss shouting at them.

Well, in terms of web design, adding white space lets you feel a bit freer and less overwhelmed by too much text or information- as if you are going for a nice walk in the woods.

So by adding white space and some gaps, you can help the customer feel less overwhelmed.
And most good web designers (us included) will tell you that by adding white space and using sound web design principles, you can increase dwell time.

So, when you log into your business’s Google Analytics, you will often see a higher dwell time.

This can positively improve your business’s search engine optimisation.

Have a well-designed mobile version of the website built.

It’s essential to invest significant time and energy in designing the mobile version of the company website.

What a lot of Cardiff businesses don’t realise is that now more shoppers come to a website via say their Samsung smartphone than they do on a desktop. So when you’re sitting with your designers, spinning around in the office chair, stop spinning around, and say to them, “I want the mobile version to be well designed, if not better designed than the desktop version”

This is important, because, as we said, most shoppers now come to a website via a smartphone.

Add business reviews and awards.

It’s essential that, especially on the homepage, you instantly communicate to shoppers why they should trust your business.

Perhaps you’ve won a business award?

Perhaps you were established way back in the 1980s?

Perhaps you have a member of staff who’s the bee’s knees at what you offer?

Whatever you offer, make sure you communicate this award —or why a customer should trust you directly on the homepage. This will again help retain the customer and keep them on the page for longer, improving dwell time and helping improve the business’s local or organic search engine optimisation (Organic SEO).

Come to the best, forget the rest.

Whether you’re a solicitor, hairdresser or a builder who wants to build an empire, we are the Cardiff web designers to contact, not just because we offer excellent prices, but because we are the WordPress experts in Wales.
Contact us for a free, no-obligation quote.