Things to consider when setting a marketing budget for your business

June 25, 2024
Posted in Blog
June 25, 2024

Things to consider when setting a marketing budget for your business



So, let’s say the bank has just approved your business loan, and you’re well over the moon. Are you ready to plough all that dough into getting a brand-new website designed for your business? We think you should hold your horses for just one second.

It’s a common pitfall for businesses to overspend on high-end website designs, and you might be wondering, why would a web design agency discourage this? The answer lies in the potential for success that strategic budget allocation can bring. This approach empowers you to make the most of your resources, setting your business on a path to prosperity and a brighter future.

Well, we are not. But also, it’s crucial to consider the long haul and short haul, and we shall explain what we mean by that in just a second. This thoughtful approach can guide your decision-making and ensure your marketing efforts align with your business goals.


Don’t spend all your dough on just one form of advertising

Many businesses, especially start-ups, think getting a well-designed website is all they need to do to get your customers flocking into your business.

However, it’s more complicated than that. When you have a brand-new website designed, Google’s algorithms may initially place your business on say page 10 of Google. This is where the importance of search engine optimization comes in. Without it, your potential customers might not find you, and your business could be left in the shadows.

The phones will be growing dust and cobwebs, and the sales staff will be filing their nails; bored is not the word.
So, you have to keep some, well, a lot of your marketing budget back for how you plan on promoting your company website.

There’s search engine optimisation, for example, yet this is a slow process, so don’t expect results any time soon. It can often take well over six months to get a company onto page one of Google’s organic results. But remember, good things come to those who wait, and the results will be worth it.

So, if you are going to invest in SEO services, make sure you keep a decent amount of your marketing budget back. Businesses often make the mistake of thinking their SEO agency will get them onto page one in a jiffy—however, it can take a very long time.

This means you do need to budget for that long period where the SEO company is moving the business from, say, page 10 of Google to page 1, as this may take many, many months of hard work.


Google Adwords

Businesses like the fact that they can specify which keywords they want to appear on Google, set a monthly budget, and instantly have their business appear on Google.

However, this, of course, does not come for free; you do have to “pay-per-click”- and if you operate in a very competitive business sector, let’s say you run a dental practice, you’re a solicitor, or let’s say you’re a hairdresser in a large city, well often the cost per click costs more. The reason is that more businesses will also want to appear there, so you usually have to pay more per click if more businesses want to promote their companies simultaneously.


Social media advertising

Sure, you can set up a free page on Facebook, say, and we recommend that you do this. It doesn’t take long, and you can mention your business’s NAP information, which can help improve your company’s local SEO.

However, to promote a post or product your business is selling, you may want to “boast your ad”—now, you often have to set a budget to do this.

So, again, this is why, right at the start of this article, we said don’t splash all your marketing budget on just getting a website designed. You often have to promote that website via search engine optimisation, PPC (Google Adwords), social media marketing, or a combination. Therefore, you usually need a budget for designing a new company website and then a budget for promoting your business.


All of these services are under one roof.

There’s a reason so many businesses choose W&P Web Design: We have brilliant web designers, SEO consultants, and people who can manage your business’s social media. With web design prices starting from £950.00, it’s clear why so many businesses come to us to get a quality, well-designed website built.

Come to the web design experts in Cardiff.

Talk to W&P web design today.

Our 7-page brochure websites start from £950.00

Our e-commerce websites start from £1950.00

Call us today, and we can offer a quote if you would also like to hire us to improve your business SEO.

High-quality websites designed for just £950.00

We welcome you to contact us for more information
about any of our products or services.