When a brand-new company website needs to be designed, many stakeholders often have different opinions on how it should look.
The company directors might choose a more traditional and professional website, while some of the management might want a much bolder and more striking design that looks more modern.

So, how do I start creating a rough outline—a sketch, if you like—of how the website could look?

Well, quite simply put, you construct a “wireframe”, which is like the website’s skeleton. This can set up important features such as text blocks and pictures, and you can also begin to sculpt your website.

As this article explains, wireframing is a collaborative process that brings together all the different stakeholders, including the directors, the marketing team, and the management. It allows everyone to contribute their ideas and vision for how the new company website should look, making them feel integral to the design process.

However, you haven’t fully built the website at this stage; its just providing a rough sketch, which makes it much quicker to design.

First things first, what on earth is a wireframe?

We fully appreciate that you want a new professional company website designed right now. You don’t want to hear technical jargon that will give you a massive migraine as you leave the web design agency offices!

Our approach here at W&P to simplify the process, cutting through all the technical jargon and explaining clearly what these marketing terms mean. This reassures the customer so that they can understand and participate in the design process with confidence.

So, without further ado, what is a wireframe?

Different web developers will use different wire-frame design tools, but a wireframe is where you set out where you want a slider, where you want the pictures set out on the page, and where you want the text.

It’s brilliant because you can get your client around your Apple MacBook Pro, and start to set out how the website should look.

But why use wireframes? Why not just jump straight into designing the website?

Create a picture of a car designer sculpting a car out of clay, making the car look like a super car, and they are designing it in a large factory to make it look ultra-realistic

You know, when a car designer is designing a car, the company specifies the type of vehicle that needs to be designed. Is it an SUV? A rugged 4×4? Or a city car built for ease of parking, and designed for fuel economy?

So, before the car designer starts, they often have a rough idea of how the vehicle’ should look. They don’t jump straight in, designing the dashboard with buttons and all the other finer details right at the start- instead its about getting a sense of what the outline of car will look like.

They therefore start with a rough outline of the car’s design and proportions and consider how the engines will fit in the car.

This is the same for web designers. They need to start by carving down what the customer wants- moulding and sculpting how the website should look. For example, does the customer want a lot of text homepage? Do they want an autoloading video?

So, before they get to the finer details get designed, and the code written, the web designers start by designing wireframes to get a rough outline of the website’s appearance.

Don’t get bogged down in the finer details right at the start

If you’re building a brand-new home, we often don’t approach the interior designer and say you want the skirting boards to painted a particular cream colour as soon as you meet the designer.

Because this is very specific, very exact, often people don’t care too much about what colour the skirting boards are painted. Instead, they’re likely to give an overall view of how they want their home to look: ultramodern, contemporary, or perhaps traditional farmhouse style?

These are like the broad brush strokes at the start, giving the interior designer a taste of what the client likes. The same is true when you’re getting your website designed.

Your not likely to approach a web design company that ask straight away that you want a bright purple footer but has no idea how it want the overall website to look. Again, this is very exacting, very precise.

Instead, somebody will likely approach a local web design company, and what a modern WordPress website built, or lets say a professional website for a solicitors practice.

This then allows the web designer not to get bogged down in the finer details at the start, and to start putting forward some ideas based on the overall style of website you think the client wants. This is done using wireframes.

So, before our web developers crank up the coffee machine and start designing wireframes, they often ask the client the following questions.

Functionality

If you like high-performance vehicles, your not going to be shopping around and buy a one litre city car with no guts and can’t get up the hill too fast!

Just as a high-performance vehicle needs to be carefully chosen, a website’s functionality is a key consideration to make when designing the wireframes.

If you’re about to launch a new e-commerce business, you must think about speed, design, and reducing bounce rate to offer a positive user experience.

Do you need a brochure website?

You may need a website where people can click a button to book a meeting room, the coffee they want, and the fruit juices they want and then an option to pay via that page.

So functionality is critical; what do you want the website to do?

This will dictate how the wireframes are designed.

Use annotations to ensure everybody is on the right page: you might sit down with your web developer for an extended period explaining everything you want, yet this might get handed over to a WordPress web designer who’s never met you to start designing the website.

So, it’s essential to make annotations, on the wireframes and small comments about what the customer wants when constructing the wireframes.

This allows the design to start to be constructed and sculpted. Still, anybody working on that account, whether it be a PHP web developer, a WordPress developer, or a Drupal developer, will then have a really good idea of what the customer wants when they start to read the notes.
It might just be a small note left in the footer. A customer might want a map they can click on, help to show on a Google Map where the local bakery is.

If the note was not left in the wireframe, the following web designer who works on the website design might not know about it. So, it’s important that these notes are left so everybody is on the same page when designing the website and wireframes.
Create a picture of a web designer designing a main menu using Photoshop and an Apple MacBook Pro, and make it look ultra-realistic

Navigation

When you start to sit down with your web designers, perhaps to eat a nice pastry, a nice bagel or something like that, you might begin to discuss the navigation you would like.

• How do you want the main menu to work?
• And you want a burger menu?
• Do you want to drop down many boxes?
• There is so much to think about. Wireframes allow you, the web designers, to understand what you need.

How do you even begin creating wireframes?

.
Create a picture in a web design office in Cardiff with two people shaking hands and make it look ultra-realistic

An initial meeting

If a client stipulates that they want wireframes designed, then we can do this and build a bespoke website for them, we would need first to arrange a meeting. The wireframes will not start to get designed in this initial meeting, but we will gain an idea of what the customer wants so we can begin to design a brand new company website for the business.

Competitor research: who are your direct competitors?

What functionality do they have on their website?
For example, they may have accelerated mobile pages; you may therefore want to work with your web developers to see your competitors’ functionality and whether you need the same functionality for your new website.

You might want to incorporate some of the same functionality into your website. For example, if you run a large e-commerce store, let’s say that you sell fashion items and accessories such as perfume and nice shoes.

Your direct competitors might have offered the customer the option to sort the items by price and whether they are in stock. They might also have allowed them to enter their e-mail addresses for the items that are currently out of stock and get a notification when they are back in stock.

This functionality will require coding, and a web developer may spend hundreds, if not thousands, of hours coding these different elements into the website.

Therefore, it is essential that you state the functionality your business needs, so this is incorporated into the design. One way of doing this is to look at an established competitor. If they’re the front-runner you may need to take some design inspiration from them in terms of the functionality you may need.

Create a basic layout

The whole purpose of creating wireframes is to create a basic page layout. This so we can get the client back into the web design studio, say, “look at the wireframes we have created for you; what do you think of the layout of this website”?
They might say instantly wow, and we start to build our website using WordPress. They might say they want some amendments made to the wireframes.

This is excellent for both the web design agency and the client to get this feedback immediately because wireframing is relatively quick to do.
So, it’s much simpler to make these changes right at the start when you’re designing the wireframes.

Refining make it better and better

Whiskey makers working in the Highlands of Scotland are often constantly perfecting their craft.

They’re continually looking to buy the best oak barrels, ingredients and highly skilled staff to help craft that whiskey.

This is precisely the same with web design. You want to craft, sculpt, and make it the best possible design you can. For this to happen, you must work with the client to create wireframes. We hope that our web developers have done a good job, in explaining what wireframes are, and why they are essential to the web design process.

Do you want a fantastic website designed within the city of Cardiff?

Your business might need a fabulous website designed by highly skilled web designers; why not contact us today?

We have extensive experience designing WordPress websites, so why not come to us for a quote? We can then start creating a website for you.

As we all know, more and more people are buying goods and services online. When you’re looking to get your company website designed or redesigned, you might think that it’s just a matter of making the website “responsive.”

However, a mobile version of a website can be responsive, yet it can also offer a bad customer experience. In web design, we describe this as bad UX.

So, a company website needs to be fast on both desktop and mobile phones. In this article, we will explain some of the things you should consider when designing the mobile version of your company website.

Speed and Efficiency

Make sure it’s super-sonic fast. It’s really important that when hiring a web design agency, you ensure that the business designs a fast website and that the website hosting is also fast.

As most good web designers will tell you, shoppers are becoming increasingly impatient, meaning they want a website to be fast and straightforward. The bounce rate will increase if an e-commerce website sells clothes or even holds the customer up for a few extra seconds.

You can monitor your bounce rate using your company’s Google Analytics account, and we highly recommend you do this.
Other absolutely superb SEO tools, such as Ahrefs and Moz Pro, can provide tips on how to lower your website’s bounce rate.

Make sure that the website that you have designed is straightforward to use

Sure, you will need the website to be responsive and mobile-ready so that it works on Apple iPhones. You’ll also need fast hosting.
Yet, when people are shopping on their phones, it’s important that your company website is designed to be fast and simple to use. For example, you might have been in a low-signal area where the connection to the mobile phone network is weak. This may cause the website to load more slowly, and if it’s too slow, this will increase your website’s bounce rate significantly.
So, make sure that you have a responsive website and that it’s well-designed. The web designers should also ensure that it is fast.

Think about using CSS media queries, scalable vector graphics and flexible grid layouts

So, your website is responsive.

It works on all Google Android devices

It works on Apple iPhone devices

Yet, is it designed with speed in mind?

Sometimes, the customer may want all the bells and whistles, such as an autoloading video on the top section of the website. They may also want a lot of text, infographics, and a chat box that instantly opens and asks if they need any help.
Now, this is all great if the websites are fast, but if they’re slow, then this could increase the bounce rate because the websites are too slow.

Excessive or unoptimised JavaScript and CSS can severely impact mobile page load times. Techniques such as minifying CSS and JavaScript files, which involve removing unnecessary characters from source code without changing functionality, can reduce file sizes and speed up loading times. Additionally, loading JavaScript asynchronously helps prevent it from blocking the page’s rendering, improving users’ perceived load time.

Talk to your web developers about minimising unnecessary JavaScript and CSS.

When you meet with your web developers, asking them how they will ensure your brand-new company website is fast is a good idea. One way of achieving a super-fast website is to minimise the use of JavaScript and make the website quick through fast hosting and good web design. Do talk to your web developers to see if your business could benefit from an AMP website as well.

As an excellent SEO expert will tell you, to get any business onto page one, that’s in the organic results on Google; the website needs to be fast.

Are you looking for a web design agency in Cardiff?

This article concentrated on describing why your business needs a fast and well-designed responsive version of its company website.
Well, this is one of the reasons so many businesses come to W&P web design. We also include in our quotes the cost of making the website responsive. Now, a lot of web design agencies actually charge extra to make the website fully responsive; however, we always include this in our quote.

And considering that our website design service starts from just £950.00, it’s clear to see why so many businesses flock to W&P when they need a brand-new website designed.

YouTube

Author: W&P

Date: 23/09/2024

Bounce rates

Your website may have a sky-high bounce rate. It might be through the roof at this present time? Yet you are now looking for ways in which you could bring that bounce rate right down. Let’s say, for example, that you have set a goal to half the bounce rate on the homepage over the next 3 month and you’re going to use Google Analytics to monitor this reduction.

How to reduce bounce rates

Your local web designers may have recommended that you have a well-designed WordPress website designed, and now it may look amazing. Yet the bounce rate is so high because you haven’t added YouTube videos or a slider to help increase the dwell time, and try to keep those shoppers on the website for as long as possible.

So let us run through some ideas of how you can start to lower that bounce rate

Bounce rates, dwell time and Google Analytics

Here at this web design agency, we have found that embedding a YouTube video onto your homepage can decrease the bounce rate, improve the time on site (dwell time), and improve your organic search engine optimisation if you keep shoppers on your website for longer.

So, by keeping shoppers on your website for longer you can:

– Improve sales
– Reduce bounce rate
– Improve dwell time

One way to do this is to add a YouTube video explaining the benefits of choosing your business.

User experience and conversion rates

When you walk into a shop selling clothes, you’re not just buying clothes; you would like a good shopping experience as you walk around and purchase the items you want.

Perhaps the sales staff are super friendly and helpful, and this creates a pleasant environment to walk around and look at the different clothes.

When buying items online, you will want a good “user experience,” or UX for your shoppers, which many web design agencies call the website’s “U.X.”

This means that your website must offer a good user experience, be simple to use, and offer helpful and valuable information.

To offer a better U.X to your customers, you may want to:

Get a well-designed responsive version of your company website

Use split testing to make gradual improvements

To also monitor bounce rates and try to reduce these as far as possible:

Let’s examine some of the main advantages of embedding YouTube videos to your company website:

So, let’s say someone searches on Google for a service they don’t buy all that often. Let’s say they require the help of a local solicitor, for example a family lawyer. Now, if the first four websites have a lot of text on the homepage, that person might not want to read paragraph after paragraph of the text as they may not have the time.

This is where YouTube videos can be used to convey main selling points quickly

Yet, suppose you were to add a YouTube video introducing the company director or some solicitors are instantly presenting what they can offer the customer.

In that case, this is likely to engage a shopper more, possibly leading to more enquiries as the shopper spends longer on your company website.

After a long day at work, someone may want to watch a very quick 3-minute video of a lawyer explaining the benefits of choosing that solicitor’s practice, as they can get an idea if that solicitors practice is right for them, rather than reading large blocks of text to find if that’s the right company.

So, embedding YouTube videos has the following benefits for your business organic or local SEO

– Able to hold the shopper’s interest for longer (improving dwell time). That’s if you offer valuable and helpful information via your companies YouTube channel
– Embedded YouTube videos may allow you to lower the bounce rate
– Able to convey your company personality and the staff’s personality, a lot better than just asking a shopper to just read the “meet the team” page

Able to convey complex ideas and services

So, let’s say you’re looking to buy a fairly technical item, let’s say solar panels for your business or home. This is not the type of product that’s bought every day, so the customer is likely to have many questions that they would like answered before they purchase the product or the service from the customer.

So, sure, you could, let’s say, ask the web designers to add an accordion (FAQ) to the homepage or the main pages on your WordPress website.

Yet, again, many people may not want to read a lot of text. So, many web design agencies are now recommending that you embed a YouTube video to explain why shopper should choose your business.

So, for example, simply introducing the staff and allowing them to state the services that your business can offer and telling them a bit more about the business. This can help build rapport with the customer.

Help to generate more sales.

So, we think that an excellent video explaining the benefits of choosing your company can have the following benefits for your business sales and SEO.

– Help improve conversions
– Help improve dwell time
– Reduce bounce rate

Help improve sales

So, just as in any good shop, you will have good salespeople. They will help the company to generate more sales by simply answering any questions that the customer might have. Well, YouTube videos embedded on your website’s main pages and product pages can help explain the benefits of choosing that product or service.

For example, a blender is an object that some customers might think is pretty generic. Yet, when you start to explain the many different features that some blenders can have, such as making smoothies etc, and explaining the benefits of owning the product in a video, you will be clearly showing the customer the benefits of owning that item, so they may well be more persuaded to purchase the item from you.

So, it’s your opportunity to:

– Advertise and promote the benefits of purchasing that product
– You can offer an in-depth explanation of why you should choose that product or service
– Allows to explain unique selling points; for example, you might offer an extended warranty period longer than your direct competitors?
– You can keep shoppers on your website for much longer, improving time on site, which, as any good SEO agency will tell you is now a good way of improving your business’s organic search engine optimisation
–

Dwell time and Google Rank Brain.

The huge e-commerce businesses will have teams of staff who are dedicated to A/B testing so that they can improve the SEO in the following ways

– Time on site
– Reduce the bounce rate
– Improve conversions

So, for your business to rank higher on Google.co.uk and Google.com, you must improve what SEO companies call the U.X and the engagement metrics.

Now, to do this, often you will need to do gradual split testing (A/B testing) to see when, let’s say, for example, you may make a slight improvement to the main menu design, whether this helps improve sales or not?

So, with split testing, its about making gradual improvements to the websites design. Then the web design company must see if that change helped improve sales, the company will keep that change, if it has the opposite effect, the business will revert the change back.

So, often, substantial e-commerce retailers do a lot of split testing, also referred to as A/B testing, to see if they can improve their organic SEO. To do this, they often have to improve the U.X, and to that, they often have to do the following:

– Make the company website faster
– Make it more straightforward for customers to find the product or service they want
– Offer a good U.X for example, making the main menu simpler to use
– Keep the shopper on the website for longer (improving dwell time)
– They often have to make sure that a good well written product description is added to help the customer to work out if that’s the right item for them
– They have to make sure all of the SEO work is white hat
– They also have to make sure that all of the text that the copywriters write meets the standard of writing set in Google’s E-EAT advice

An explainer video

Some products and services don’t need explaining because they are self-explanatory- such as lets say a 100% organic chocolate bar.
However, some products and services are much more technical and therefore require more explaining and clarification on the benefits that the product can bring to the customer. For example, if you’re hiring a web designer, you may have never hired a web design agency before, so you may want to know how the service works.

Therefore if the digital marketing agency was to have say their main web developer explain the process from start to finish, this may retain a shopper on the website for longer. This may result in more sales, as the video may answer questions that the shopper may have.

Why we recommend adding an explainer video to your website

Adding an explainer video’s always a good idea whether you’re a dentist or a builder.
Yet we would highly recommend supplementing the explainer video with text. That is plain text that Googlebot can crawl and index, so that this can help improve your businesses SEO.

You can add a title to your YouTube video. This gives Google (Alphabet) a good idea of what the video is about. So, for example, if you were to title it “Family Lawyers—how to Start the Divorce Process,” Google will then know that you are likely to run a family law practice and therefore are offering some helpful tips to couples about to embark on the divorce process.

Yet, at the same time, you might have someone answering this question for, say, well over 30 minutes, yet Google will not know other than the title what the video is about.

This is why we recommend supplementing every video with text below so Googlebot can know exactly what that video is about.

Add a summary below the YouTube video to explain what the presenter is saying:

So, if your web designers were to add text, to explain what the video is about, what could happen then is that “Googlebot” would crawl and index the text.

If Google’s algorthim deems the information as good quality, then the content marketing can help enhance your business’s organic or local search engine optimisation.

So, when adding YouTube videos to your company website, we recommend doing the following.
– Write text to offer further helpful advice, which Googlebot can then index
– Bullet point some of the answers so that you offer a summary of what the text is about

In summary

We think it’s an excellent idea to embed a YouTube video on your main pages and blog posts, where you especially where have evergreen content marketing and on the homepage. Often, when you look at Google Analytics, the main product or service pages usually be the pages which have the most organic visitors. Therefore, for your business to rank higher in the organic search engine results pages, we recommend improving the dwell time and reducing the bounce rate by embedding YouTube videos.

For example, why not have a member of staff who’s an expert on that particular product or service explaining the benefits of choosing your company.

This can help improve time on-site, also known as “dwell time”, and reduce the company’s bounce rate.

You might embed a YouTube video onto the following pages:

• The homepage
• The About Us page
• Company History
• Meet the team
• Main product pages
• Main service pages

How we can help:

We are a web design company; we have highly experienced web designers working for us. We can offer the following services:

WordPress web designers

We are able to quickly ascertain how our customers would like their websites designed. The vast majority of the websites we design are built using the content management system WordPress.

Seo (organic and local)
If your business needs to improve its organic search engine optimisation, why not call us?

Author: Ryan Walsh
Date: 20/09/2024

Many web design agencies recommend different content management systems when shopping around for web design quotes. Some may recommend Drupal or HubSpot.

Yet, there are a massive number of web design businesses that specialise in building WordPress websites. This article will explain the main benefits of choosing a WordPress website for your company, whether you want a brochure or an e-commerce website built.
For those who are in a bit of a rush, here are our main seven reasons why we would recommend WordPress:

– Simple to use WP Dashboard
– Simple to find a specialise WordPress web developer
– Huge number of plugins that the customer could later add to their website
– Cost effective
– Widely used by a considerable amount of Welsh businesses
– We can design WordPress brochure websites quickly for our clients
– Some large global brands have also chosen WordPress as their CMS because fantastic websites can be built using WordPress

WordPress can be used for most types of businesses

Whether a construction company or an online luxury clothing retailer, you can often use WordPress as your CMS.
WordPress is widely used by millions of businesses globally.

So, a simple one-page website can be built using WordPress, or you can create a massive e-commerce website with 1000+ pages if you want to.

Simple text changes

So, before you had a website designed by, let’s say, an extensive website design agency that built its very own bespoke CMS, plus it offered no log-in details, you might have had to go through the web designers for all of the amendments, no matter how simple.

However, now with WordPress, what’s possible is that you log in with the admin details, and then there’s a super simple WordPress dashboard where you can edit the text without having any coding knowledge. So, it lets you own a dental practice; you change location but keep the same phone number. Someone in the dental practice with no coding knowledge or knowledge of PHP can log in, select the “page” icon, scroll down to the “contact us” page, and often use the built-in editor to change the text.

Many WordPress websites use two prominent editors: Elementor and WP Bakery Builder. Both are super simple to use, and you can change the text even if you have no coding knowledge at all.

Simple to use

One of the main reasons companies all over Wales use WordPress is its built-in text editor, which is a piece of cake to use. Once the websites have been designed, says a local web designer, you can log in to the WordPress Dashboard with the login details. This is super simple to use, and on every page, you can open the in-built text editor.

With the built-in text editor, you can edit the main text, the titles, the alt text, the meta title and the meta description. You can also return to old blog posts and update them; for example, you might have written “the best ten e-bikes of 2023”.

That article might have accumulated many good-quality backlinks and organic traffic, yet because it’s now out of text, you might want to use the same URL extension and web address but update the article for 2024. That way, you are offering the reader up-to-date information, and because the shopper knows that the information is more up-to-date, that can help reduce the company’s bounce rate.

So, when you hire a search engine optimisation company, they will often write top-quality content marketing, and the author should know about Google E-EAT. I also learned about Google Helpful Content Update. This way, they should write good-quality SEO work, but at the same time, it’s essential that the author goes back and updates the work to ensure that the job is up to date while also aiming to keep that bounce rate as low as possible.

Very versatile

So, what’s important to know is that bloggers do not just use WordPress; it’s also used as a brochure website, and many millions of e-commerce businesses have been built using WordPress.

Plugins

Let’s say the customer wants to add a feature on the contact form to help reduce the amount of spam. So, they use a honeypot spam filter. Well, instead of paying, let’s say, a local web developer to spend hours building a bespoke spam filter, there are thousands of free plugins on WordPress that you can use. This helps the business save money.

So, instead of hiring a local web developer, log into your WordPress Dashboard, go into the Dashboard, select plugins on the side menu, and click Add new plugin. Then, you can search for the plugin you need, whether a new Contact Us form, a slider, or a plugin to help you back your company website.

So, thousands of free plugins are available, which can help the business save a lot of money. In contrast, if it was a bespoke website built using a content management system that the web design agency had built, then all of the changes you want, such as adding a spam filter, because it was a 100% bespoke CMS to that web design agency, you need to have all the changes made by a web developer. So, something as simple as adding a spam filter to the contact form might be rather expensive.

A lot of SEO agencies, like WordPress

When you talk to many SEO agencies, one of the first questions they will often ask the business is, which CMS is the website built on? The reason for this is that some CMS are simple to make changes to, say, URL extension to on-page SEO elements such as H1-H6 tags, meta description and alt text, while some other CMS can be glitchy and problematic to make changes to. So, we included many different web design agencies; they like to work with WordPress because it’s so simple to use and it’s been around for a long time, so just like a good bottle of whiskey, it’s got better and better and better.

Are you planning on managing your WordPress CMS yourself?

If you plan on managing your WordPress CMS yourself, you will find a tremendous amount of support out there. There are countless

YouTube videos from WordPress experts who can help you fix everything from problems with your meta descriptions to
So, WordPress is straightforward to use.

The mobile version of your company website

So, your company website must work well on Android and Apple iPhones. For this to happen, your web designers must design a responsive version of the company website. This is simple to do if you want a WordPress CMS website built. Our web designers can, therefore, design a responsive version of your company website that will work perfectly on tablets and smartphones.

When calling around web designers to obtain a quote for web design, it’s essential to make sure that the price to make the website responsive so that it works well on, say, Apple iPhones or, let’s say, your Samsung Tablet, for example, is included in the quote.

WordPress is affordable

Some content management systems can be pretty expensive. For example, they might not be chosen by start-up companies because the cost of some CMS might be pretty high. Yet with WordPress, it’s very affordable, and the CMS itself is free. So businesses of any size could select WordPress as their content management system, plus there’s no ongoing subscription.

Some content management systems can sometimes have high monthly costs, yet with WordPress, you don’t get this. So, besides the price for the web developers to build and design the website, WordPress doesn’t have any ongoing fees. Many businesses like this because some content management systems can be rather pricey. For example, they could be £75+ a month for some CMS.
Many businesses use WordPress because there are no ongoing costs.

Many businesses also heavily advertise their company, products, and services on social media like Facebook. So, what some businesses do, let’s say a construction business, is their social media feed, which is then fed to a page on the WordPress website. This keeps the page updated. For example, a construction company might be carrying out a large loft conversion, so that page gets updated with pictures of the loft conversion, updating the shopper on the latest construction projects the business manages.

Why is important that you work with your web designers to reduce your websites bounce rate?

What exactly is a bounce rate?

If you were to search on Google for local web designers, you would be presented with Google AdWords results, organic results, and Google

Business results. Now, let’s say you’re shopping for a local accountant. You might visit three business websites, visit the homepage, and return to the main results—this is called bouncing off the website.

You may have thought that the business is too far away, that the company has an old website, or that the industry doesn’t offer the services you want, so you didn’t click on another page. This means you bounced off the website.

Use Google Analytics

We recommend installing Google Analytics. It will provide you with information on each page’s or blog post’s bounce rate. We recommend that you pay particular attention to the homepage’s bounce rate, as this will be the most important page on your website in terms of getting the most organic visitors.

Working with your web designers

Many companies want a website designer to design a brochure website that may then stay the same, unchanged, for the next few years. However, businesses that really want to improve sales often partner with SEO companies, and part of the SEO agency’s work is to reduce the company’s bounce rate. If the homepage bounce rate is too high, and this is across many pages, it could be because the website is too slow.

Although there are many reasons why a website could have a bounce rate, here are some of the more common reasons:

– The hosting is slow
– The mobile version of the website is complex to use
– The main menu is complicated to use
– The website doesn’t offer much useful information
– It isn’t easy to sort items, i.e., whether they are in stock or by price.

How to reduce your website bounce rate:

First things first, purchase good quality hosting
You want your company website, whether it’s a brochure or an e-commerce website, to be as quick as possible. If the website keeps shoppers waiting, even if it’s for a relatively short period, they will leave your website, causing the bounce rate to increase, and the organic SEO will then be negatively affected.

Google Optimise and split testing

A lot of businesses use something called split testing; it could be that an SEO agency or a local web designer has built a lot of links and written a lot of quality content marketing, yet what they spot is that the more organic visitors, the website, gets, the more the bounce rate is increasing.

Therefore, web developers may use A/B testing, also known as split testing, to redesign the site. This doesn’t mean writing masses of PHP or JavaScript. Instead, the changes are much more gradual, so the web design agency can monitor improving the bounce rate and wants to increase it.

The web designers may spot a redesigned mobile main menu, reducing the bounce rate by 10%. Then, this is something that the web design and the client would want to keep. Then, they may notice that switching hosting companies and paying for much faster hosting might decrease the homepage bounce rate by another 7%. So, it’s about making these gradual changes to lower the business’s bounce rate.

Install Google Search Console

Use Google Search Console to see which keywords your website ranks for and which keywords could use improvement. If you notice that the more organic visitors you obtain, the bounce rate increases, then work with your web design agency every month to try to bring that bounce rate down.

Work on improving your mobile design.

You could have just had your website designed by the local web design agency. In the meeting, when they showed you the finished design, you may have been pleased with the finished design. Yet the web designers may not have spent as much time designing the mobile version as they have the desktop version. This means you may have a basic mobile version of the website, offering very little information about the business, meaning the bounce rate increases.

As a general rule of thumb, over 50% of organic traffic comes via smartphones and tablets for most businesses. For some businesses, the percentage can be higher, so it’s important to compare the bounce rate of your website’s mobile and desktop versions.

Your web design agency should, therefore, design a well-designed mobile and desktop version of your website. You should also work with your web designers to use split testing to reduce your bounce rate over time.

How we can help

If your business requires a website designed, do call us. We have extensive experience working with a wide range of businesses, including many construction companies, the automotive business sector, and solicitors. We design amazing websites at affordable prices, so why not call our web designers today?

It’s important that your company takes the time needed to choose a content management system, or CMS for short, that is right for your business. Your company’s CMS is a bit like the engine of a car. It’s what you use to create pages and manage them, and it controls the dashboard. There are many different content management systems to choose from. In this article, we’re going to discuss some of the most popular and widely used content management systems.

What should our business consider when choosing a CMS for our company?
Simple to use:

You will need a CMS that’s simple to use, so for example, when your company wants to add a new blog post / news article, that you can do this in a matter of a few minutes and simply. Some content management systems make this process difficult, so make sure you use a CMS that’s simple to use, when adding new pages or perhaps a new blog post.

Widely used:

We would recommend using a widely used CMS, like Magento, WordPress or Drupal.

You can update:

Choose a CMS that with just a click, you can update it.
You can make back-ups

Choose a CMS where you can make back-ups.

Great looking website offering a good U.X can be designed using this CMS:

Choose a CMS where you

Things to consider when choosing a CMS for your business:

You find it super simple to use

There’s no point in choosing a content management system that you find difficult to use. That’s because most businesses often have to add blog posts, update plugins, and make regular backups of the CMS. You don’t want to log into the admin area and find that it’s super difficult to use, and you have to phone your web designers every time you want to make a simple change, such as adding a new blog post.

So, what you should look for when choosing a content management system for your business:

– Simple to use
– Widely used, so you can also find a web developer who has experience designing websites using that CMS
– That you can make back-ups yourself, so if the website does go down, you can restore a backup

Popular CMS Options

WordPress

There is a massive number of businesses right around the globe that have chosen WordPress as their CMS. In fact, WordPress is used by quite literally millions of businesses globally. Many different businesses use WordPress, from PLC, massive household names, to people running personal blogs about their hobbies and interests.

Therefore, you could have a multi-billion-pound brand that has chosen WordPress for their leading site, right through to a runner who blogs about their running adventures across the United Kingdom.

Here at this web design business, we would say that most of our websites, which our web designers, web developers and SEO consultants work on, are WordPress websites.

Drupal

Drupal is another very popular content management system. It’s an open-source CMS that is widely used by many well-known companies, such as Tesla and NASA.

Magento CMS

A lot of businesses right around the globe use Magento. It’s a brilliant e-commerce platform, and it’s used by giant multinational companies and smaller businesses as well. It’s a brilliant e-commerce content management system.
How to make the right decision

Your business should most definitely take its time to choose the suitable CMS. We have worked with many companies that need help with their search engine optimisation and, therefore, have their websites designed by other companies. Sometimes, the CMS is built by that individual web design agency, and it can sometimes be difficult to use, full of glitches, and may cause the business many problems.

Therefore, don’t rush into choosing a CMS. Our best advice is to use a content management system that’s widely used, used by millions of businesses. The reason we say that is simply because if it’s one of the world’s most commonly used content management systems, like

WordPress, then it’s widely used because it’s perfect and brilliant at what it does.

We can help your business.

Whether you’re starting an e-commerce company or a local coffee shop, we can design an amazing website for your business. We mostly build quality WordPress websites, yet if you would like a website built using Magento or perhaps Drupal, then we can help.

Introduction

When a business is starting up, it will often need a website up and running as soon as possible. Yet, something usually baffles and perplexes many business owners: Why does the price of a brochure website vary so much?

Why does one company offer a super low price, yet another charges ten times the price for what seems to be the same?

So, getting a website designed is different from buying many other services or products. Today, shoppers are very price sensitive. If you sell a pair of trainers slightly more expensive than another major retailer, that £3.00 price difference could drive thousands upon thousands of shoppers directly to a competitor’s website.

So shoppers are very price-sensitive, yet businesses, when looking to get a website designed, are not so price-sensitive. The reason is that for some companies, the quality of the website can be make or break.

A good website could mean the difference between clinching that sale and someone going elsewhere. This is why your national household brands spend millions, split testing that’s A/B testing their websites, making small gradual changes constantly to improve the design, the U.X the search engine optimisation.

So, let’s cut to the chase: what are the different types of web design companies out there?

Web design companies that design websites using one CMS

So, what’s a CMS?

A CMS is like an engine to your car. It does all the mechanical stuff; it drives the vehicle. A CMS drives your website; it’s what powers it and what your web developers will use to make changes. It’s important. British businesses’ central content management systems are WordPress, Magento, Shopify, and Drupal. The list is endless, yet these are some of the main ones.

Do you want web designers who specialise in your industry?

There will be web design agencies that only work for, say, estate agents, the automotive business sector, estate agents, etc.
So, this could have its pluses and its drawbacks.

The pluses are that web designers specialising in that industry are likely to better understand your business sector than some other web designers. However, the drawbacks are that if you have a company serving the same business sector and they have three estate agents who are all competitors in the same area, this could be a conflict of interest if they are working on improving the company’s online marketing.

For example, working on improving the SEO of three businesses in the same area, where they’re all competing with each other, could be a conflict of interest. So, you do have some web designers/ SEO companies that will only work for one company per city, so they are not working for the businesses’ direct competitors.

Responsive website design

Let’s say you use good-quality SEO tools, such as Moz Pro or Google Analytics, and you spot that most shoppers come to your website via mobile devices such as tablets or mobile phones. You then spot that over 75% of the organic traffic is coming via Android and iPhone devices, in which case you might want to hire a web design company that specialises in responsive website design.

A responsive website design company will often pay close attention to the following:

– How fast your company website is
– Making it as simple as possible to use
– Making sure it has good design
– Working to reduce the bounce rate

Marketing agencies that offer the full range of marketing services

Many company directors won’t have the time to manage an SEO business, a web design company, a social media management company, and possibly a company that’s also managing the business’s Google Analytics.

So, to help you save time, you may wish to hire a digital marketing company that can offer all of these services under one roof. These companies are often referred to as digital marketing agencies, and they can often provide the following services:

– Web design
– Responsive mobile design
– Organic SEO
– Local SEO
– Management of your business social media accounts, such as on LinkedIn, X, and Facebook

How we can help:
We are a web design company that can also improve your business’s local or organic search engine optimisation. We specialise in designing WordPress content management systems. We can design a brilliant, well-designed CMS WordPress website for a starting price of just £950.00. We have been designing WordPress websites for over 10 years.

We have experience of working with the following business sectors:

– Dental practices
– Automotive companies
– Construction companies
– Solicitors
– And much more

 
Website Design: Key things to think about

There’s so much to think about when designing a brand-new website, such as writing content marketing, choosing a website hosting company, and creating a memorable and well-designed company logo. There are a million and one things to think about, so you do need to hire designers who walk you through the process and help you think about each part of the web design so that, in the end, you end up with an awe-inspiring, well-designed website.

A quick word on SEO

A lot of businesses hire us because, quite simply, we have fantastic SEO consultants. Website design is often just one of the services the company hires us to design. Then, just as the website is finished, the company sometimes hires us for ongoing work, such as improving the company’s organic and local SEO.

Therefore, if your business is going to use SEO to generate more customers, you have to pay attention to the following when designing the website:

– You need a fast website, so you’re going to need fast hosting
– Well-written content marketing
– Content marketing is written with Google E-EAT in mind
– White hat SEO must be applied

So, how do you create a well-designed company website that stands out from the crowd?

We believe you shouldn’t skim and save on a website. Sure, many web designers offer cheap prices, but as the old saying goes, you often get what you pay for. Usually, the website will look cheap, essential, and thrown together, and because of that, your customers won’t get the wow factor; they may click off the website and visit a competitor’s website.

Think about colour schemes

The first thing a shopper will see is the colour scheme of your new website. Have you opted for black and gold, producing a luxurious feeling across the website? Have you opted for white and a lot of spacing to make the site feel less cluttered? Have you chosen a bright colour scheme that sticks in your mind and produces memorable company branding?

Designing a good company logo is very important.

A company logo is not just a company logo; it should be eye-catching and memorable. You should be able to recognise that logo. If you see it on a company van, shop front, or a website, you should instantly be able to identify it. Many company logos today are not that memorable; you might forget about them quickly after you have seen them.

So, instead, you need a well-designed, unique company logo.

Many web design agencies, including ours, don’t include logo design within their quote for a new company website. That’s because sometimes it takes many hours to design a company logo. Often, the logo has to go through many revisions, so this is why many web designers, including ours, charge separately to design a company logo for a business.

Spend time creating a well-designed main menu.

Have you ever been on a website that looks amazing and well-designed, yet when you use the main menu, it’s challenging, and you can’t find the products you want? Instead, finding the right page and the product you tried to buy takes longer than you wanted.

You might even get annoyed that you can’t find the right product, so you leave the website, which increases the bounce rate.

A high bounce rate can cause business to drop in Google’s ranks. So, for example, let you run a website that sells car parts, and there’s a section that sells car exhaust systems. Now, if the exhaust section of the website has a very high bounce rate, many shoppers are landing on that page and leaving quickly.
This means that Google will know that the page has a very high bounce rate and may decide to rank it lower in Google’s SERPs.
Therefore, offering a good user experience is essential when designing your company website.

Here are some of the areas you may wish to consider to offer your customers a better U.X

– A main menu that’s simple to use
– The website should be fast
– A homepage designed to take a shopper to a page as quickly as possible; for example, if you’re an electrical retailer, and the main selling item is fridge/freezers, you should have a picture of a large fridge freezers customers can click on
– Make the mobile version of the website well designed, simple to use
– Use split testing to reduce the business bounce rate gradually

Good photographs

So, let’s say you run a dental practice. Customers want to see pictures of your staff and the inside of the practice. This will instantly give them a sense of what your business is like.

Therefore, hire web designers who offer good photography so that they can design a website that instantly communicates what your business offers. A good slider on the homepage could show the inside of the business premises, the principal dentist, and perhaps an award you have won. This is great. Complement this with well-written content marketing, and shoppers are likely to want to spend longer on your company website, reducing the bounce rate and perhaps increasing conversions.

Typography

A boring font can mean a shopper doesn’t want to read the font longer. A boring font may deter the shopper from reading another page, yet a good font can say something about your business; if it’s a modern font, a nice Google font, then this can enhance the website, combine this with a good company logo, good well-written content marketing, and this can make a website look much better, increasing the dwell time, that’s how a shopper spends on the website.

So, when choosing a font for your new company website, think about the following:

– If you are a business that wants modern branding with bright colours, go with a more contemporary font; ask and make sure with your web design company that the font works across multiple different browsers
– If you run a more traditional business, such as a solicitor’s practice, choose a more conventional font.

Mobile Friendliness

So, whether it’s an e-commerce website or perhaps a brochure website for a local business, the website must be mobile-friendly. It must be responsive and work on Apple iPhones and Google’s (Alphabet’s) Android operating system.

Your company website must be mobile-friendly, but you also need to hire web designers to create a well-designed mobile version. It should be simple and fast, so ask your designers about designing an accelerated mobile page for your business.

Make sure that you own a fast company website

Your company website should be fast

How fast is your company’s website?

So, we highly recommend using GTMetrix or Google’s tools to see how fast your company website is. Google will use how fast your company website is as a ranking factor, meaning you can rank higher if you have a super-fast website. However, with that said, Google’s algorithms will use over 200 ranking factors to determine how vital your business’s SEO is and how fast your company website is just one of these ranking factors.

However, talk to any good web designer, and they will tell you that to lower your business bounce rate, you often need super-fast hosting, and the website needs to be fast.

So, when hiring a web designer, choose a business that offers fast hosting.

We offer our clients free hosting for the first year, another reason so many people hire us to design their websites.

The colour scheme

It’s really important to think for a long time about which colours you want to use for your new website. It’s often popular to go with a white background and keep the design simple so that the page doesn’t look overly cluttered.

However, a new company starting up might be operating in a very competitive business sector, so it may want to stand out and create very distinctive branding. Therefore, the branding needs to be different, perhaps using bright colours and a really well-designed company logo, and therefore, the company branding becomes memorable.

So, therefore before you even hire a web designer, you might want to get a set of company brand guidelines created.

Sometimes, a different company is hired to do this work, and you can create a company logo, choose different fonts, and create a colour scheme. Then this can massively help your web developers because, instead of having to spend time with clients discussing colour schemes and hex codes, they will know which colours to use and can start to design the website.

The brand guidelines should, therefore, stipulate the following:

– Which hex codes should be used
– What the company logo should look like
– Also to state which fonts should be used, such as font size for titles and a different font for the main paragraphs
Regardless of which CMS you choose, the brand guidelines will be super helpful to your web designers. If you choose WordPress or Drupal, you can select the right font and the company logo and start to design the website according to the brand guidelines. So, before you hire a web designer, we recommend hiring the same company to create a set of brand guidelines or simply hiring a marketing agency to develop a set of brand guidelines for you.

How you want the homepage to look

The homepage must be well designed, and your web developers, whether the site is made using Drupal or Joomla or, let’s say, WordPress, that the homepage is well designed. The homepage is often the page which gets the most views, so you want the bounce rate to be low, you want the dwell time to be high, you want to have CTA on the page so that you gain the customer’s e-mail address and phone number so that you can increase your business’s chance of making a sale.

How much you’re willing to spend

So, the cost of a website can increase sharply when you start adding different functionality. For example, you may want an AMP version of the website, you may want to hire copywriters to do the work, you may want to hire a photographer for the day, or you may want to hire an SEO company. So often, a lot of different staff will be needed, and therefore, the cost can increase.

So, having an obvious idea about your budget would be best. Then, you should allocate your marketing budget to cover your web design and copywriting and work on improving the business’s search engine optimisation. The reason we say that is simple: You could splash all of your marketing budgets on getting a website designed and then not have any money left to promote the business, say, on social media or to improve the company’s organic SEO.

So, sit down from the outset and make sure you allocate enough money to cover what you want to spend to promote your business.

How you want the mobile version of the website to look

We highly recommend that you get a well-designed responsive version of the website when you hire a web developer. This is because more and more shoppers buy services and products on mobile phones. So, make sure your company website is mobile-friendly, simple to use, and offers a good U.X.

Text: Will you write the text or be a copywriter?

So, when you think of a 10-page website, let’s say a brochure website, if you were to add all of that text into one Word document, it could be thousands upon thousands of words. This would take the business a very long time to write. Sometimes, the directors or company employees would not have the time to write all of the business’s text.

This is why they hire copywriters. Some web design businesses employ copywriters directly, and some use external copywriters. Regardless of which copywriter writes the text, it must be of good quality and written with Google E-EAT in mind. That means that the text must show experience, expertise, authoritativeness, and trustworthiness. The work must be well written.

Social media accounts

So, when the web developers are designing your website, often they will need to know which social media accounts, such as Elon Musk’s X, formally known as Twitter, Facebook or Instagram, which social media accounts your business will be using.

Then, the web developers can add the social media account buttons to the header, and perhaps you want these added to the footer as well. What they do is allow a shopper to go straight to your business’s social media accounts. They may wish to follow your company before they make a purchase. This is your business’s opportunity to then advertise to the shopper about new products and your company’s services.

Contact forms

Adding a contact form to each main page is a good idea, making it super simple for a shopper to ask a quick question. For example, you may sell cars, and the customer may send a quick question, such as enquiring whether air conditioning comes standard; this then presents an opportunity for a sales staff to call customers to help them further. This may result in a sale; otherwise, if you didn’t add a contact form on that page where the customer could quickly ask a question, the shopper may have just left without asking your business a question.

How many pages do you require?

This is important to work out at the beginning of the web design process. It helps the web design agency form an accurate quote. What can sometimes happen is that the customer states they want a 7-page website, but when you sit down and plan how you want the website designed, you might actually need to double that number of pages. Therefore, the initial web design quote will increase in price.

Therefore, to get an accurate cost for a web design company to build a brand-new website, you must know how many pages need to be designed. We recommend using a large whiteboard. Start with the essential pages, such as the homepage, about us page, and contact us page, then write which other pages you need and create a site map. This will help you contact your web design company and state how many pages you need to design.

Your web developer will find the site map very useful; it will help to set out the pages. Using that layout, they can design the main menu in WordPress. It will also help the web design agency get back to you with a quote much quicker because some businesses only require a one-page website, whereas some solicitors may need a 25-page brochure website built. Therefore, the quotes for WordPress website design will be very different.

One of the first questions a web design agency often asks when you call them to get a brochure or e-commerce website built is, “Do you know how many pages you need?” This gives the business a very rough idea of how much work is needed to design your new company website.

Site map

We highly recommend that you add a site map to your new company website and regularly update it.

We recommend adding a site map to your company website to help Google index new pages. This can help improve your business’s search engine optimisation by getting Googlebot to index all of the blog posts on your site, so that if there are any improvements made to the pages, Google will pick up on this.

Cookie Policy

You will need to add a cookie policy to your website. Your web designers can help you with this. Often, a link to this page is added to the footer.

How we can help:

We have been designing quality, well-built websites for a wide range of businesses based in Cardiff. We offer very affordable prices and aim to turn websites around as quickly as possible.

If you would like to obtain a quote for our SEO services or web design, then why not call us today. So if your looking for a website design company why not call us?

How well your website is designed can sometimes strongly influence how successful your business is.

You might think that is a bit of an overstatement, but is it?

When you stop and think, how do your customers find you?

Or how do you want to market your business?

Sure, some customers may come via word of mouth; perhaps your business gets 10% of its business from recommendations.

However, many businesses rely on digital marketing, whether their website, SEO, Google Adwords, or advertising their business on social media, for example.

So, a company website and which web design company you hire is something you should mull over and carefully consider which web design business you want to hire.

Here are some things to think about when choosing a web designer:

What funds do you have available?

So, when writing articles like “10 things to think about when hiring a web designer,” some web design businesses often go around the house. This means they make recommendations but leave out an important part—that’s brass tacks, what the client has to spend.
How much your business has to spend often dictates whether you hire a freelancer, an agency or a full-hog digital marketing agency.
Yet, regardless of your marketing budget, you need to obtain good value, so with that in mind, there is some of the things we think you should ask your web designers, regardless of whether you are spending 1k or 100k on getting your website designed:

– How many pages will get designed for my fee?
– Who’s writing the text?
– Does the quote include getting a mobile version designed?
– How much does hosting cost per month or year?
– Who’s making the website back-ups, the client or the hosting company/website designer?
– Who is supplying the photos?

So, if you have a brochure website designed, these are some of the questions we recommend you ask. Of course, there are a million and one other things to think about, yet these are just some of the things we think you should ask.

Is your plan to rank high on Google and higher than main competitors if so SEO is needed

If you bring a donkey to a horse race, you’ll lose. It’s as simple as that. The donkey may try its best, but it’s going to be a non-contest up against trained horses, ready to gallop faster than some cars.

This is the same as when you go to the bargain basement, get the cheapest website design, and then want to rank high on Google.

So, if you plan on drawing in customers via SEO, that’s organic or local search engine optimisation, the website needs to be designed from the ground up with SEO in mind. so what do we mean by that:

– Good page structure; each service has its page
– Well written content
– The web designers need to understand Google E-EAT
– Need Google Analytics or Google Search Console integration
– Need strong backlinks
– All the on-page and off-page SEO must be white hat and top-quality

Keep things simple

If you visit a web design agency and they give you a headache after every meeting, they are not very good at what they do. Even for the most significant web design projects, we think web designers should aim to keep everything simple. There’s an art form in simplicity.
We don’t mean the customer needs to obtain a fundamental, rubbish website, no, no, no.

What we mean is that everything needs to be carefully planned, time spent on planning, everyone on the same page, and then a quality website is built, with marketing jargon such as Javascript and PHP kept to a minimum and talk about AMP kept to a minimum.
Please keep it simple. Design a website that your customers will be amazed by and find simple.

Maintenance

A kitchen or a car soon becomes a mess if not maintained. Well, the same is true for a company website. It needs maintenance, or it will not function correctly and possibly allow a hacker to access the site.

So, websites need maintenance. And even if website maintenance is lacking, things go wrong, websites go down, things get hacked, and things don’t work as they should. So make sure you hire a web design company that offers website maintenance, good customer service, fast replies to e-mails, etc, so that you feel you are getting the right level of support from your website designers.

Call us for a quote:

If you want a quote, call us to get a new website designed. We have built quality CMS websites in central Cardiff for over ten years.

Designing a solicitor’s website is no different than creating a brochure for any other type of business. Therefore, web designers often ask the same questions that they would ask if they were designing a website for a hairdressing saloon: how many pages are required, who’s writing the text, and have you got photos ready for adding to your website?

Prices typically vary, with our web design agency charging anywhere between £ 950.00 and £5k, depending on how much functionality is needed, how many pages, whether we are writing the text, and how many service pages need to be added. Therefore, often a meeting is needed to gain a very clear understanding of what the customer would like.

The price to design a solicitor website, therefore, is often calculated on the following basis:

How many pages are needed

What functionality is needed, i.e. does a mobile version of the website need to be designed?
Who’s going to be writing the text? The client or the web design company?
Does the client need help improving the business’s search engine optimisation (SEO)?
How many pages are required?

You can actually have some solicitors’ websites that just have one page; these are often much quicker to design. On the other hand, you can have large law firms that offer multiple different services, and these all need their own page and text written for every page that is designed. Therefore, the cost to design a new solicitor’s website is often based on how many pages the customer requires.

Functionality

Some law firms may require just a brochure website to be designed; however, other businesses may want web chat, a mobile version of the website, and CTAs, such as the ability to enter a mobile/phone number on each page.

Content marketing

Ever since the Google E-EAT update and the Google Helpful Content update, it’s more important than ever that the content marketing is really well written. For large solicitor websites, often a lot needs to be written. This could potentially take hundreds of hours to write and proofread, so therefore, the cost to design, say, the new WordPress website for the solicitors will be dependent on who’s writing the text.

How intricate is the design going to be

Just as you can buy an essential car, on the other end of the spectrum, you can buy a hypercar, which is possibly a thousand times the price; this is also the same for website design. You could have a simple 7-page website, or you may want a mammoth website built that’s very intricate, where web developers, SEO consultants, U.X designers, WordPress designers, management, copywriters, and social media managers may spend hundreds of hours to help design a website.

Therefore, a meeting between the web design agency and the solicitors is often needed to understand the amount of work required. Usually, an excellent place to start is to create a site map; determining how many pages are necessary is a beautiful way to determine the amount of work your web designers need.

Does your business need help to improve its search engine optimisation?

It is worth knowing that sometimes, a web design company can design a brand new website for your business in less than one month. However, businesses based in Wales and worldwide often need an SEO company to get the website to the first page of Google. This requires ongoing work to build links, write content marketing, improve the on-page SEO, and improve the technical SEO.

So, if your business requires help improving search engine optimisation, we recommend hiring a web designer or a web design agency that offers this service. Some freelance web designers may not provide SEO services because they require much time. So you may find it better to hire a business that offers both services. Usually, these are your larger agencies, perhaps with 10+ staff, because with SEO, you need link builders, copywriters, and technical SEO experts, so often you need multiple staff to improve a business’s organic search engine optimisation. Therefore, larger agencies commonly have a large team of SEO staff.

What are some of the ongoing costs that our business needs to be aware of?

Hosting:

Website hosting can vary massively in cost; there’s the cheap hosting, and then there’s the super-sonic hosting that large companies offer. We recommend paying for top-quality hosting because Google will rank websites higher in Google’s SERPs, which is faster. The company website needs to be fast on mobile and desktop, so talk to your web developers about their website hosting options. Plus, chat with your marketing agency to see if they can design an AMP version of the website.

Who’s going to be making backups?

It’s essential to make regular backups of your company website because it could get hacked, a plugin could cause a glitch, or simply a change to a part of it could cause it to no longer work. This could cause the shopper to see a 404 page not found error, which could impact your company’s sales.

Plus, if your website has too many 404-page errors, this could damage your company’s organic search engine optimisation.
So, often, you need to hire web designers to help with regular back-ups of the website and offer ongoing support. You may, therefore, want to hire web developers/web designers who provide a monthly package that includes ongoing support, help if needed, and regular back-ups, say once a month. This is because if the website does develop a glitch, you can restore that backup.

Does your business need a new website?

We have worked with countless businesses to design amazing websites, starting at just £950.00. Many businesses hire us simply because we can handle the whole web design process from start to finish. This means we can write the text, offer photography for your company website, and offer SEO services. Prices for our brochure websites vary between £950.00 a month and £ 3k.

We can design websites for any type of business and can also design a brand new website quickly. So, for example, let’s say you are starting a brand new business and need your website live as soon as possible. Often, our web designers and web developers are able to design a new brochure website in less than four weeks. Other websites, such as e-commerce websites, can often take longer for us to design.

Why should we choose your company to design our brochure website?

We have been designing quality, well-built CMS PHP WordPress websites for over ten years. We are simply the bee’s knees when it comes to obtaining a quality website here in Cardiff. Plus, because we have also offered search engine optimisation services for the same length of time, we have vast experience getting companies onto page one of Google.

So, if you want to hire a local business that offers web design and search engine optimisation services as well, why not give us a ring today?
How much does your website hosting cost?

Most web designers we know charge between £ 40 and £ 70 per month for quality website hosting. We offer some of the best prices in Cardiff. For the first year, we often offer our web hosting for free. Then, after that, we offer a fixed yearly price of £140.00.

How much does it cost to get a WordPress website designed by your website designers?

We can offer to design a WordPress website for £950.00, which is for seven pages. We can also design larger brochure websites and e-commerce websites.

Can you write the text for our new website?

Yes, whether you run a solicitor’s practice or any other type of business, we can design a quality website for your company. We can also write the text for your business, helping you to save a lot of time. Even a simple brochure website, with seven pages, can sometimes take a long time to write all of the text. So we can do this work for you. This is another reason why so many businesses hire W&P to design their quality websites.

Why should we hire your digital marketing agency to help improve our local/organic SEO?

We have some of the best SEO minds working for us in Wales. That’s because we have been improving our clients’ organic and local search engine optimisation for over ten years. This monthly service has a minimum pricing of £500 PCM. All businesses considering investing in this process need to know it’s a long-term process that requires the business to be aware that it can take several months to get onto page one of Google.

Do you have experience working with lawyers?

We have worked with law practices to improve their websites for over eight years, so we have experience working with solicitors’ practices based in Wales.