What are the benefits of having a minimalist website designed?

January 15, 2025
Posted in Blog
January 15, 2025 wandpmarketing.co.uk

What are the benefits of having a minimalist website designed?

 

Date: 14/01/2025

 

Businesses have naturally gravitated towards a minimalist web design for a long time.

This is with good reason, as an overly cluttered web design can confuse shoppers, leading to a higher bounce rate for that business.
Therefore, this can lead to an increase in the bounce rate, meaning that the business will not achieve the level of sales that it may have obtained if it had better-designed website.

Minimalist web design is, therefore, a preference for many British businesses.

Many of our clients prefer minimalist style website. This article will explain the many advantages of this type of design.

 

What is minimalist web design?

The first thing that we would say is don’t confuse minimalism with an overly basic website design; they are entirely different entities.
However, some businesses, choose a website that is a bit basic and a bit naff. This is not minimalism; it should just be considered a basic website.

These overly basic, simplistic websites often don’t cut the mustard, end up with a sky-high bounce rate, and put customers off purchasing from your business.

So, the first thing I would say is that there is a massive difference between designing an essential website and a minimalistic website.

 

The benefits of a minimalistic website

 

Lazy loading pages

If you want to improve your minimalistic web design, we recommend using “lazy-loading” pages.
Lazy loading pages mean that as you scroll down the product page, the products only appear into the section of the page that’s visible to the shopper at that time.

This enhances the page speed because not all products are loaded simultaneously.

Easily digestible

We live in a world where people are constantly bombarded with advertising on social media or as they walk down the street.
Many people have hectic lifestyles and might not have that much time to spend browsing a company website for products.

They often want to buy items quickly- that means getting to the item they want quickly.

Therefore, if the website is clunky and challenging to use, the bounce rate may increase.

You can check your businesses bounce rate using Google Analytics.

Therefore, it is best to focus on a well-designed website that’s simple to use.

You should make the website simple to use, to the point, and offer all the information and products that your customers need, conveying this in the easiest way possible.

Clever branding

Through simple design and clever branding techniques, we can convey your business’s message in just a few words or pictures.
For example, customers might not want to read a company timeline covering the last hundred years; they don’t have the time.

However, on key pages, putting something like a banner across the top of the website simply saying, “You have established and in business since 1970” instils trust within your brand.

Simple yet effective messaging like this can mean retaining customers or them leaving your website. Again because of a minimalistic design, because the page is less cluttered, you can simply convey a message much more simply, such as simple yet elegant logo, saying “established since 1970”.

 

Come to a highly established web design agency

We have been designing quality, well made websites in Cardiff for over 10 years.

How does implementing lazy loading help improve the user experience?

Lazy loading helps stagger and slow down the number of products or sections of the page, so only the section that the shopper can see, loads, then as they decide to scroll down, more products load.

So therefore as you browse and move to the product page, more products appear and load incrementally.

This reduces the load time, causing the page to load much faster and improving the user experience.

As an good SEO agency will tell you, improving a pages U.X or user experience is very important.
Offering a good U.X therefore can help to benefit your business’s organic SEO and enhances the whole user experience for the shopper.

Using lazy loading the page can load faster on a smartphone or desktop, depending on which device the customer is shopping on.

Therefore, lazy loading is arguably much more helpful when a customer is shopping for a smartphone because page load speeds are even more critical on smartphones.

That’s because at home the shopper will be using broadband, most pages will load faster on a desktop, so you must carefully consider smartphone load speeds.

Therefore, implementing lazy loading on the mobile version could help to improve the page load speeds, generating a better user experience.

 

 

High-quality websites designed for just £950.00

We welcome you to contact us for more information
about any of our products or services.