When you think of one of the most important elements of any website, it is undoubtably the contact form. Without this, your customers could not send you a message to enquire about the products or services you sell.

We have used WordPress contact forms on numerous websites that we have built. Often, the customer wants them placed in the footer or the side of every page. When they have a brochure website built, some customers sometimes want a Contact Us form on the Contact Us page.

So, what exactly is a WordPress contact form plugin?

A contact form is simply an embedded form on the page, and web designers can design as many fields as possible. For example, you may have a field for contact number, name, and e-mail and a drop-down box to direct the message to the right person within your company.

How to protect your new WordPress website contact form from spam messages

It’s important to note that even if you use the most sophisticated honeypot systems and anti-spam filters, your contact form is not impenetrable. Spam bots, the really good ones, can often still work out ways around the spam filters and then send you messages.

reCAPTCHA

this is one of the oldest but still one of the best methods of trying to minimise the amount of spam messages a business gets. That’s to use reCAPTCHA messages to stop spam. What reCAPTCHA asks the shopper to complete a quick task, such as “click on the pictures of cats”- this is simple for us humans, but some spambots will struggle to complete this simple task.

Honeypot trap.

So, a honeypot trap occurs when a spam bot fills out a hidden contact form. The spam filter knows that it’s a spam message because it is not visible to the shopper.

Contact form 7

This is only one of the most commonly used contact forms on WordPress. It currently has well over 5 million active installations, so this is one of the reasons why our web design company regularly uses Contact Form 7: It’s one of the most popular contact forms, and it has regular updates as well.

There is even a free version of Contact Form 7 for your business to use.

WordPress WP Forms Lite

This is another free or paid-for plugin that’s really good. WordPress web design agencies across the world use it. It’s light, brilliant, and very simple to install.

Forminator

A very good plugin used by many web developers is Forminator. It’s very simple to install. It’s brilliant, and if you want to upgrade to the paid version, it doesn’t cost that much to do at all.

So, which WordPress contact forms does your marketing agency frequently install on your customers’ websites?

Ninja Contact Form (WordPress)

Like most WordPress web developers, we use Ninja Contact Forms. It’s a great contact form that is simple to set up and install.

Gravity Forms

We also highly recommend trying Gravity Forms. It’s simple to set up, and there are many different options for altering the form’s functionality.

We highly recommend WPForms

On the vast majority of brochure websites we build, whether for a used car dealership or, say, a carpet shop, WPForms is excellent because it suits most businesses. It’s very simple to install, has a range of really useful features, and even comes with anti-spam filtering.

Do your research by reading blogs like this.

Read articles like this to learn about the different available contact forms.

Choosing the correct contact form for your business is essential because if you make it too hard for a customer to contact you, you will likely abandon filling in the form altogether. This contributes to a higher bounce rate, meaning not only could you be potentially missing out on sales, Google’s algorithm will pick up on the high bounce rate and low time spent on the site, and Google’s algorithms are likely to rank the website much lower on Google’s organic ranks over time.

So, instead, make sure that your company website offers a good UX. One way to do this is to ensure that the Contact Us forms are super simple.

Customise the form.

Then, it’s time to customise the form. You want to capture as much information from the shopper as you need, yet you don’t want to make the form too time-consuming for the customer; otherwise, the bounce rate is likely to increase.

So, make sure you capture only the information you need with the minimum number of boxes. For example, if you sell cars, just a phone number, e-mail, and the vehicle’s model are all a sales representative will need to make the call and clinch the sale.

Make sure that you set up some protection.

We recently worked on a customer’s website. They had a WordPress website to serve their business, which operated in Newport and Cardiff, which is in South Wales. We worked each month on improving the business’s search engine optimisation, so for those who do not know, the business simply wants to rank higher in Google’s organic results.

Yet the web developer didn’t set up a spam filter on the website, so we found that the customer was getting a spam message every 10 minutes.

This flooded the business’s inbox, so much so that it filled the whole inbox with spam. So, as you can see, unless this is fixed quickly, and we did fix it, the customer could have missed out on sales. Plus, the customer is likely to have received a “failed to send” automated reply, frustrating the customer.

So, do talk to your web designers and say that when they design the website, whether it be using Drupal, Joomla, WordPress, or any content management system, make sure that they set up anti-spam, whether it be honeypot or a different kind of anti-spam such as reCAPTCHA.

Do you own a Cardiff business and require web design services or help improve your company’s search engine optimisation (SEO)?
If so, do call us. We have been building WordPress content management systems for many different Welsh companies for over ten years, so we have experience working on everything from dentists’ websites to construction companies’ websites. Our websites are high-quality, well-designed, and affordable, so call our web designers today.

When you initially build a new WordPress website, you might be over the moon with the design and pat the web designers on the back saying “great job”. However, a lot of unnecessary plugins installed within WordPress CMS might be installed.

This in the long run, could hamper your business’s SEO performance. This can significantly hold back the website’s organic visibility because Google’s search engine algorithms might will rank your company website for slow loading times which cause a poor U.X (user experience). A slow website can deter potential customers and affect your business’s online presence and the success of your businesses search engine optimisation.

Page Builder Plugins

Which page builder plugin do you have installed?

We would say it’s widespread, and very common for many WordPress CMS websites to be built with a page builder plugin. This is not necessarily bad thing, but it does depends on which page builder is used and how light it is.

Some page builders could hamper the page load speed, or is it quite a light page builder, allowing it to load effortlessly and quickly?

Google’s Core Web Vitals and why this is important

When you consult with a top-notch SEO professional or a reputable web design agency within Cardiff, they will stress the importance of page load speed. They are also likely to mention “Google’s Core Web Vitals” and “GT Metrics” page load speed. These experts can guide you in understanding and enhancing your website’s performance. In simple terms, do you want your website to be a high-performance machine like a sports car cruising down the highway at high speed, or a sluggish, outdated vehicle in the slow lane?

The choice is yours, but it’s crucial to prioritise making your website fast and efficient. This is why so many Welsh businesses, come to us, to get a website designed. We have two web designers that now have over 10 years experience building WordPress websites.

So, significant consideration needs to be paid to making your website ultra fast. If, for example, an excessive amount of JavaScript is used, or too many plugins are bloating the website, or the web designers say the page load speed is bad, then this could negatively impact the business’s organic SEO for sure.

So, do make sure of the following:

• Your company website loads fast
• You use Google Core Web Vitals to make improvements
• Use GT Metrics as often as once a week to make sure your website is fast
• Purchase very high quality website hosting
• Make sure the website is balance of good design, that’s ultra fast
• Talk to your web designers about getting an AMP version of the website designed
• Talk to your web design agency about the different hosting they can offer, and what’s the fastest they can offer you

Delete and remove redundant WordPress plugins

It is possible to still have installed a WordPress plugin, within the backend of your WordPress CMS that you no longer use or need, that is contributing to your company website having extremely slow load speeds. If you have a WordPress plugin that that you no longer use, for example, a map within a page you’ve removed, it’s best to delete it to avoid unnecessary bloat and improve your website’s performance.

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Should we delete plugins which slowing the website down?

Hold your horses, therefore, just a second. Even though plugins can slow your website down, they are sometimes crucial to its design and construction. Thus, if you start to remove them all, the new website may go haywire and break and no longer function!

Therefore, you need to think of plugins a bit like fuses within your car; that’s if you start to remove them, and then the car’s electrics will not function as you want. These are the same for WordPress plugins for a brand new website;if you begin to remove them when they are crucial to the design, and then the website might no longer function as expected.

Therefore, you have two options: using WordPress plug-ins, which could potentially slow down the website, or hiring an expert web developer to start writing unique code for your website.
The web designer / web developer might need to write PHP code, JavaScript, or perhaps another language to get the functionality and design you want.

Therefore, plugins are often used because they are free and quick to install; however, hiring an expert website developer for weeks on end is something that some businesses can’t do because it can get expensive for some companies.

Do you require a brand-new website to be designed?

Businesses from all across Wales flock to W & P Web Design for a straightforward reason: We design fantastic websites that impress you and your customers, and our professional web design services can significantly improve your online marketing.

Whether you require a website designed using Drupal, WordPress, or another content management system, we can often create a fantastic and stunning website for your Welsh company, often in less than one month.

With prices starting from just 950, you can quickly obtain an excellent website designed by our expert web designers.

Introduction

Perhaps you’re an entrepreneur about to launch a brand new business. On the other hand, you might be an established company that’s been operating in Wales for over 30 years. We have a wide range of businesses contact us for our web design services.

One of the most frequent questions is why web design quotes vary significantly.
Customers sometimes feel like they’re comparing apples with pears when one e-mail quotes £1k for a 7-page website while another business quotes over £ 5k.

So, it’s hard for some businesses to decide which web design company to choose.
However, as highly experienced web designers, we can help explain why web design quotes differ so much here in Cardiff.

Would you like a freelancer to design your new website?

Freelancers by a country mile are often the cheapest option when designing a new website for your business. The reason for this is simple: usually, the large agencies have such high overhead due to fancy offices in an inner city area, and often, they will have admin staff, front of house, and also many other costs.

With a freelancer, you’re taking all the costs away, especially if the freelancer works from home. So, what you’re getting is a website that can be well designed and often look brilliant at less cost.

The downside is that web designers often get very busy at two periods during the year. Those timeframes are during Christmas and the build-up to it and also before the summer. Often, these are key times for, say, construction businesses or e-commerce businesses in the lead-up to Christmas.

A freelancer can often get overwhelmed with too much work and enquiries, so the turnaround time to complete the web design might sometimes take too long. However, this becomes much simpler to manage with an agency of ten-plus staff.

Also, some freelancers might be one trick ponies, meaning they only design websites in WordPress, Drupal or Wix. However, when you pick a web design agency, they will often have multiple web designers who are highly experienced at designing websites using various content management systems.

Small agency

A small web design agency often offers the best of both worlds. You often don’t have to wait as long to get a website designed as you would if you were to pick a freelancer.

At the same time, a small web design agency with, say, seven or fewer staff doesn’t have the same overheads as a web design agency in Cardiff city centre or Cardiff Bay, which employs 50+ staff. Therefore, it has massive overheads. Regardless of the design, the brochure website often has to have a minimum pricing structure of 5k before they agree to design a brand new website.
A large agency

Some businesses often have no option but to choose a large agency. The reason is that if they are a medium to large company, they will often have fierce online competition. For example, an online electrical retailer will face massive competition, and a few leading brands might dominate the market.

Therefore, a company that wants to compete with these often needs help with its digital marketing, such as improving the business’s organic search engine optimisation, helping with the company’s branding, and using split testing, sometimes called A/B testing, to refine and improve the website.

Therefore, in large web design agencies, you often have SEO consultants, web developers, web designers, social media account managers, account coordinators, PPC or Google Adwords experts, and managers to keep everything on track. So, as you can see, these web design businesses often can’t even come close to the cost that a freelancer can offer to design a website.

In conclusion

We hope that this article clarifies why web design costs can vary so much here in South Wales. As highly experienced web designers, we can assist you if your company requires a brand-new website.

We design the following websites:

-Drupal website
– Joomlas websites
– WordPress websites

Why not contact us for a free and no-obligation quote:
We have an amiable team of staff on hand to help you if your business needs help to improve its search engine optimisation or if you require a brand new website to be designed.

Most websites designed by web designers these days are built on what web designers call a “content management system.” This tool empowers business owners, allowing them to make simple changes to their website without the need for coding experience or web design knowledge.

You might think, well, is that not like us web designers shooting ourselves in the foot?

Why would you offer a CMS where businesses can edit the design themselves?

Well, the answer is simple. Most businesses in Cardiff want a quality website built, which often takes many weeks. This often involves many people, web developers, web designers, and sometimes SEO experts as well. This is where all the “heavy lifting” is done, so to speak.

Then, often, the business wants a CMS so that they can make fine adjustments or change, let’s say, the companies’ addresses themselves.

Most content management systems allow that and make it a piece of cake.

WordPress

WordPress, a content management system we frequently recommend, is a popular choice among businesses in Cardiff. Its user-friendly interface and versatility make it a top pick for many.

WordPress has been around for donkey years, and in that time, it has evolved into a masterpiece. It’s well-designed and simple to update, and brilliant company websites can be designed using this CMS.
In fact, it’s so good that we don’t often have to recommend WordPress to clients. They say to us that they want this content management system. Often, they have been familiar with its Dashboard and simply want a redesign or a brand new website designed using the content management system.

Plus, if you’re thinking of improving your company’s search engine optimisation and looking for a CMS that offers a lot of functionality, such as making it simple to update meta titles and descriptions, add internal links and anchor text, and edit the alt text, then we often recommend WordPress.

Wix

Wix, launched in 2006, is known for its user-friendly drag-and-drop system. This feature makes it a preferred choice for businesses, especially start-ups, who want to design their websites with ease.

Often, this platform is used by businesses, such as start-ups, that may want to design the website themselves.

Joomla

Joomla is a very popular content management system countless web design companies use worldwide.

It’s an open-source platform, and it’s offered for free. It’s a bit like WordPress in that it’s open-source software.

Joomla, a popular choice among web designers and businesses, is known for its robust security features. These include regular updates to address any vulnerabilities, providing users with peace of mind.

Drupal

Many businesses use Drupal, which can be used and scaled with any company. You can also build completely bespoke websites using Drupal.
Plus, the great thing about Drupal is that there’s a considerable amount of dedicated Drupal web developers who offer a massive amount of helpful advice if you ever need it.

Always have a long chat with your web designers before making a choice

When you visit your web designers, they will most likely have designed websites using various content management systems.

They may have designed websites using WordPress, Drupal, Wix, etc., so ask the following questions before choosing a CMS for your business.

Dashboard

Ask to see the Dashboards of different content management systems to see which one you find the easiest to use and best matches your business’s requirements.

So, for example, plan on doing a lot of blogging?

Blogging and adding new company news updates is essential for improving a business’s search engine optimisation. Some businesses, say, a solicitor’s practice, may well be adding a long article every single week of the year. So, do ask to see the dashboard on different CMS and see if your staff or you, the director, find the process of adding text, such as new blog posts, simple to do.

If you were to ask us which CMS we often recommend to most of our customers, we have to say WordPress. We say that because the Dashboard is so simple to use.

Written by: Bob Hoskins
Date: 01/08/2024
Topic: Web Design Cardiff

WordPress as a headless CMS might sound like a mouthful, but trust us, it’s a game-changer. If you’ve been using WordPress for blogging, you’re missing its superpowers. Let’s dive into what a headless CMS is, why WordPress rocks in this role, and how it can supercharge your website.

So, there’s a bit of a buzzword among web designers at the moment: design a “headless” website. And, well, it’s a game-changer. We shall explain why having a well-designed “headless” website could benefit your business.
What is a headless CMS, anyway?

So, what exactly is a “headless” content management system?

So, we will have to get a bit technical here but bear with us as we elaborate. Quite put, a headless website is a type of content management (CMS) for short, where the front end, the part the shopper sees, is decoupled from the back end, which is the part web developers use to design the website.

What this means, in a nutshell, is that you display your website on apps, websites, etc.

Are you still confused?

Let us elaborate a bit more.

What are the main benefits of going headless for your WordPress website?

Here are the main benefits of gaining a headless WordPress website for your business:

You can use different designs for the front end; for example design used Vue.js

Faster, well, it can be supersonic to be fair

Excellent web developers can deliver your content through some things web designers call an API. This means that this increases how fast the website is; therefore, opting for a headless WordPress website can help to improve the website’s UX user experience.

So, how does a headless website work?

Step 1: Obtain a WordPress website

Your web developers will need to enable Rest API. It’s important to know that WordPress actually comes with a built-in Rest API. In layman’s terms, this means that content, such as the homepage, can be fetched using JSON data, which can be used anywhere.

The next stage is to choose your front end

So, often, a web designer will use either React, Angular, or another popular option, Vue.JS, which then allows the web developers to start designing the front end of your new headless website.

You then fetch the content via an API

Your web designers can then request the API fetch the content; for example, many web design agencies rely on REST API to pull the content directly from WordPress.

Display the content

Then, using the REST API, you can directly place the content onto front-end technology. Therefore you will then gain a headless WordPress website.

React. app

Many businesses globally are using WordPress to gain a fast e-commerce website managed by WordPress, yet because it’s headless, you can use React—app to display your products.

In conclusion

There’s one thing for sure: Customers and web design companies alike will be talking about headless CMS websites for a very long time to come. You will be able to use WordPress CMS, which web designers all over the world like using, yet now you can get the front end to display on apps.

So whether you want a headless website to improve your SEO performance, gain a faster website, or perhaps improve security, we can help you gain a headless WordPress website and improve your web design.
With prices starting from £950.00, it’s clear why our web designers work their socks off throughout the year. Every month, our web developers design brochure websites for many well-known Cardiff businesses. They come to us because we offer unbelievable value for money.

So, if you’re on Google now looking for “Cardiff web design businesses”, do call us; we have a range of packages available. Do call our expert team today.

Date: 31/07/2024

Written by: Bob

Okay, so it’s still in the prototype stage, yet as we all know, A.I Technology is moving at a rapid pace. So, if your SEO team is solely focused on optimising your website for Google (that’s a full-time job in itself), well, you also have to consider when SearchGPT comes along.

So, what is SearchGPT, and how will it change search engine optimisation, web design, and how shoppers shop for products/services online?
First things first, what is SearchGPT?

So SearchGPT? It is still in the prototype stage, yet it’s a hybrid between a standard search engine and A.I., so it will provide real-time answers. For those who don’t know, the Chat GPT you’re using at the moment, even if you’re paying a monthly subscription for the latest version, is trained on a language model. This means, well, the information is from a few months back, so ChatGPT doesn’t know about, say, today’s news.
Yet, with SearchGPT, well, that’s all about the change. It will have the latest information.

Human testers

So, we always think of search engine giants such as Google as companies that are all mathematical formulas and AI. But Google and Microsoft use human testers to test things out, and their feedback is normally what’s used to design the search engine around what shoppers want.

So Chat GPT has reportedly asked 10,000 people to test this service.

What’s all the fuss about- what’s new?

So, RankBrain is thought to monitor shoppers’ interactions with a website, including the bounce rate, dwell time, and whether they visit another website.

With this information, Google can monitor “engagement metrics.”

Then Google is thought to reshuffle its results accordingly, based on how interested the shoppers are in that business. After all, let’s say the business sells kitchen sinks; if most shoppers leave after just 2 seconds flat, it’s clear that the website is not doing an excellent job at selling and advertising that product.

So, ChatGPT A. It is different; it’s not there solely to monitor user engagement.

It’s there to form an answer to a question and then to basically have a conversation with the shopper so that they can ask whatever they want about that product.

For example:

“find me a car under 25k.”
– Okay, make that an electric car
– Okay, now show me an electric car with the best safety rating
See what we mean? So, instead of starting a new search, ChatGPT Search knows that you’re asking more and more questions to find a car that best suits you.

Source Credibility

SearchGPT: OpenAi has stated, “We want SearchGPT to provide fast and accurate answers while clearly citing the sources used.”

By clearly citing credible sources, SearchGPT aims to boost their trust and reliability, giving users instant access to high-quality information.

Show sources

It’s been reported that SearchGPT will show its sources. So, for example, if it says this is the “safest electric car on sale in 2024,” it might point to a car review website or, let’s say, a car crash test company. So, basically, the shopper is also reassured of knowing where the facts and information have come from.

How could this change web design?

So, good web designers and digital marketing companies are often hired by their clients to improve their search engine optimisation, which is usually abbreviated to just “SEO.”

So, if you go to a bargain basement and get a cheap website designed, well, it’s close to sure that the web design agency can’t spend that extended writing white hat, ever-green content marketing that’s original. Google E-EAT may flag it as low quality, then if that search engine doesn’t think the work is high quality, then so may Bing and, therefore, SearchGPT.

So, instead, you must invest time or a bigger marketing budget to ensure the text is high-quality, super valuable for your shoppers, and well-written. Think about being as helpful as you possibly can.

Answer each question in as much detail as you can, hire good copywriters, and make sure that you hire web design businesses that can design a website so that you can offer helpful content marketing to your shoppers. However, the website should also be designed so that there isn’t too much text in huge, massive blocks of text, as shoppers often don’t want to read long paragraphs.

So, you must blend good web design with offering information shoppers will find helpful:

Top tips from our web designers:

– Don’t overwhelm the shopper with large blocks of text; split the writing up into manageable sections
– Answer questions your shoppers often have
– Make sure the work is well written and follows the advice of Google E-EAT.

What is SearchGPT, and how could this change web design and SEO forever?

Our web designers, based in Cardiff, explain how SearchGPT could change SEO and how companies design their websites.

Introduction

What can sometimes be perplexing to some people is when their web design agency starts to talk about technical jargon such as mentioning “JavaScript” and “PHP” and also designing an “AMP” version of the website.

To somebody who’s never had a website designed, well all this technical language can get confusing, so much so that you may be reaching for the aspirin during your meeting with the web designers.

But do not worry; we are committed to simplifying the web design process at this agency. We’ve dedicated a whole article to explaining the main differences between web design and web development because these terms differ in terms of what they mean when designing a new website for your business.

Web design concentrates on the aesthetics and the U.X, which is short for “user experience”.

Web design, the aspect most customers understand, and something they often type on Google when they want to obtain a new company website.

Web design is primarily about the aesthetics and the UX. However, its not just about how the website looks but also about how users can interact with it- this is what web designers call the U.X, and this needs to be carefully considered, in order to lower the businesses bounce rate and improve the organic search engine optimisation.

A well-designed website should look stunning and prioritises user experience (U.X), making it easy to navigate.

This unwavering focus on user experience ensures that your customers will interact positively with your website, what we mean by that is the dwell time should be higher, the bounce lower, helping to improve the companies organic search engine optimisation.

So, to give you an example of what we are talking about, we are web designers based in the heart of Cardiff’s city centre, and even though we’ve designed plenty of WordPress websites for various customers, we still encounter websites that are sometimes confusing and difficult to use.

For example, from recollection, we can remember a rather minimalistic website with a main menu designed to be in the top right-hand corner, which you needed to click on it, to expand the main menu, the “burger menu”- well it was very hard to find.

And this had thinking, surely this must be increasing the companies bounce rate.

So, web design is a balance by looking brilliant and also being functional.

Web design, therefore, concentrates on the layout of the page and the design

Therefore, web design considers different aspects, such as how the header section will look, how the footer will look, how wide it is, where the main menu is located, and where the content marketing should be placed.

Colour scheme (hex codes)

Web designers need to carefully consider the colour scheme (which hex codes they will use) so that it replicates the brand guidelines.

If you haven’t got brand guideline, lets say because you are a start-up business, you should carefully consider the colour scheme because it can have a dramatic effect on the look and the feel of the website; if for example you want to go after the premium end of the market, or if you want a different appearance, such being a low cost company, then often different colour scheme are used.

For example, we were recently shopping for kitchen sinks. Some retailers crowd the page with special offers, bright colours so you remember the brand.

On the other end, if you are looking for a high-end copper, hand-beaten sink, the website is often more minimalist, more luxurious colours, such as gold, black and white are often used, to show it’s an expensive premium product.

The typography is entirely different on a premium, expensive website, and often the pages are less cluttered is more about concentrating on show casing high-quality product that justifies sink being let’s say thousand pounds a sink! Wow.

User Experience (UX)

You want to create a positive user experience
Whether your walking into a gym, a hotel, or a fancy restaurant, a friendly, smiling face greeting you changes the whole atmosphere.

You should keep this in mind when designing your website.

Obviously a shopper doesn’t want to be greeted by a vast smiling face whenever looking to buy a product online.
What they do want instead, often is a simple website; a website thats gets them to the product or service that they wish with a minimal amount of effort; they don’t want to be greeted with main menu, that’s overly cluttered, and full of so many products, that the shopper doesn’t find what they want, which will increase the bounce rate.

Creating a good user experience should be like a helping hand, helping the shopper throughout the buying journey, offering advice about the product and assisting in terms of offering good customer service via web chat and phone numbers or offering a contact forms for them to fill out; and they should all be a breeze to use.

Responsive

We live busy lives, so many people are strapped for time when buying items and services. Therefore, many people are purchasing items on the move, on the bus, on the train, or on the subway.

Your website should work on smartphones and tablets and be tested extensively to ensure it works perfectly.

Wireframes

We recently watched a program where a famous car brand sculpted a prototype car out of solid clay.
This is similar to when your web developers wire-frame a website. It’s not the finished product, and is not usable until the web design is complete.

However the wireframing and the web developers allow for an outline sketch of the website to be created, to understand where the different elements can go, for example, where the main menu goes, and whether text can be laid out on the page.

Bring your vision to life without the complication

Some web designers spend forever and a day creating a website; however, we have been designing content management systems for over ten years. So, we have got down to fine art by liaising with the customer to understand what they want quickly; we can then build quality websites for them in a short period of time, often in less than a month from start to finish.

We are the company to call, if you’re looking for highly talented web designers in Cardiff. We have over ten years of experience helping businesses to improve their organic SEO and obtain high-quality websites. Starting at just £950, we are the company to call.

Date: 29/07/2024

For many businesses, getting a website designed is just the start of promoting their business. Business owners often now know that they need to appear on page one of Google organically, and for that to happen, they need to improve the company’s search engine optimisation. You want as many shoppers as possible to find your business on Google.

Therefore, we highly recommend setting up a Google Search Console account.

The reason we strongly recommend setting up a Google Search Console account as soon as your new website goes live is because you will want to monitor the following metrics:

– Clicks – The number of times your website was clicked on in the search results
– Average position – where did your website rank for a keyword? You set a date for yesterday, the last week, or over many months so you can see if your website ranks for that keyword in Google’s organic results
– Click-through rate (CTR): how many shoppers clicked on your business result in the SERPs?

What is Google Search Console?

So, first things what exactly is Google Search Console?

Google Search Console is offered for free by Google; it’s beneficial for monitoring how well your business’s search engine optimisation is improving. A good SEO consultant will use this tool for many purposes; here what our web design agency used Google Analytics and Google Search Console for:

– Check backlinks
– When we take over the management of a website, we check to see if there are any manual action penalties
– We use it daily to see where our clients rank for keywords they want to improve their SEO.

Improving the business’s organic visibility

You could have a website designed by the world’s best web design agency, but if SEO is not improved, that website may get few visitors at all.
So, often, businesses want a well-designed website, yet what’s just as important is that the SEO company works very hard to get that business on the first page of Google for as many products and services as your company sells.

So, to do this, many companies use Google Search Console to check daily where the business ranks for specific keywords. When talking to excellent web designers and SEO consultants, they will tell you that, sure, they often subscribe to many various SEO tools; however, a lot of companies like to use Google Search Console because the data has come straight from the horse’s mouth, so to speak, meaning the SEO data, is 100% accurate and reliable, simply because its come from Google.

Optimise Your Content

Help to write more valuable and helpful content marketing
Google released a significant Google algorithm update called the Google Helpful Content update.
This Google Helpful Content update rewarded businesses that published high-quality, white-hat, well-written content marketing, which showed that the author understood Google E-EAT.

This means that in every piece of content marketing that the business publishes, the author should demonstrate Expertise, Experience, authority, and trustworthiness in every piece of writing they publish.

So, as web designers, it’s essential that content marketing is well-written, white-hat, and written by an expert.
You can also use Google Search Console to see which keywords have the highest impressions. So, let’s say that you’re a solicitor and offer a range of services, yet employment solicitors + name of city gets, by far, by a country mile, the highest number of searches; you can then concentrate on optimising your website to get as many visitors as you possibly can.

Use SEO tools + Google Search Console to improve your website. continually

Many local businesses in Cardiff, the capital of Wales, don’t just want to hire a web designer to design a brochure website and then that’s it. Instead, the business will often need ongoing assistance to improve its search engine optimisation. This is a long road; it often takes at least six months before a local business, such as a local solicitor, can get onto page one of Google.

Yet, most marketing agencies, ours included, use Google Search Console for two main reasons. The first is to know which keywords to optimise the website for. The second is to use this information from GSC in the SEO reporting. Many businesses like the fact that the data has come directly from Google Search Console, so it’s 100% reliable.

Discovery New Opportunities

Come to a highly experienced web design company.

Most of our clients come from client recommendations, yet we are also easily found on Google for both “web design” and “SEO” terms; the reason is that we are absolutely brilliant at doing both.

So, this is why many people don’t just choose the “one trick pony” web designers; they partner with us because we offer both services, which means our hardworking web designers can design a fantastic website for your business. Then, when the web developers have finished creating a tremendous website, our SEO consultants can take over. For a fixed monthly fee, we can use Google Search Console and our vast wealth of SEO knowledge to move your business up Google’s ranks.

We have helped many Welsh businesses obtain unique websites with a starting price of just £950.00.

You may also wish to hire us to improve your company’s SEO. For 950, we can design a unique, stunning WordPress CMS website for your business.

Prices for local SEO start from just £500 PCM, with a 6-month minimum commitment.

If you need a website designed or help to improve your company’s SEO, why not call us?

We can handle everything for you, from designing a brand-new WordPress website to adding a Google Search Console and Google Analytics account. Once that has been completed, our team can start to improve your company’s organic search engine optimisation for you.
So why not call us today?

HTML, is the backbone of a website, is a crucial element that ensures the site functions correctly and as you would expect. While you may not see the HTML coding when you visit a website, you certainly interact with it and use it, as its what allows all of the buttons to work.

But what exactly is HTML? And why It’s not as complex as it may seem.

HTML is simply an abbreviation, and this stands for Hypertext Markup Language.

Our goal is to demystify the complex HTML language often used by web designers. So, grab a cup of tea and a biscuit, and let’s delve into the world of what Hypertext Markup Language is.

Hypertext

Hypertext is simply text that contains links to other pages or websites.

You might use a CMS like WordPress?

This has a dashboard and an inbuilt editor. This means you don’t need coding knowledge to make simple edits to the text, such as adding a page title or adding an internal link or to make the text bold.

However, it’s still important to know the basics of HTML. This knowledge can empower you, especially when you need to manually edit text a page within some content management systems.

Let’s dive straight into explaining what some of these HTML tags are. Don’t worry, it’s not as daunting as it may sound.

What is a H1 tag?

So we start with this simply because the page H1 tag is essential for SEO purposes and web design
Googlebot will use this to work out what the page is about; for example, if you are selling kitchen blenders, pressure washers or perhaps you’re selling a brand-new refrigerators, you will often write the brand of product and what the item is within the H1 tag.

The H1 tag, therefore, tells what the page is about.

<br> This adds a line break

SEO companies and web designers often use this because sometimes they will be adding a blog post management systems and formatting the text. Adding the line break text to the page allows for a line break to make the text,more digestible in paragraph form rather than it being a massive text block.

Alt text

You can add code to explain what is shown in the picture, this is called the “alt text”.

For example, if it’s a labrador dog with a bone in its mouth, you might wish to write something along the lines of alt text: “labrador dog with a bone in its mouth sitting in the garden”.

This tells Googlebot what that picture is about.

You can have can have some SEO benefits because if there are ten pages of say various washing machines, the alt text alone clearly shows that those pages are selling washing machines.

URL structure

Although this is not technically HTML, you should add a SEO friendly URL, for example, a page about garden fencing; use the URL extension/garden-fencing

Meta title Meta description

Again, you can use HTML code within the source code to label the meta title and meta descriptions; this can help to improve your businesses CTR.

Would you like a website designed?

You might have found all this talk about HTML confusing, but do not worry. We can design a brilliant website for your business in under four weeks, so why not call us to get the ball rolling on our designer’s designing a website for your company?
This is a brief overview of some important HTML text that can be added to a page; there are many more.
Make sure you check back for the latest web design help and advice.

Introduction

Subject: Web Design
Date: 16/07/2024

When designing a website, creating the correct initial impression through a well-designed homepage is absolutely essential. Not only will this generate the right impression of your business, but it can also help improve your company’s organic SEO by lowering the “bounce rate.”

This article will explain how it can further strengthen your homepage web design and enhance your company’s SEO.
In this article, we will cover:

– Why it’s essential to have well-designed website navigation
– Why it’s important to have super-fast website hosting
– Why the homepage must be well designed to help lower your business “bounce rate.”

Introduction

The homepage often serves as the initial point of contact for most shoppers when they visit your company website.
Given that the homepage is usually the first page most customers are greeted with, its design and functionality are of utmost importance. A well-designed homepage not only creates a positive first impression but also facilitates easy access to the product or service pages they are interested in.

For example, someone who wants to buy a new washing machine, will want to go from the homepage, and straight to the product section which sells washing machines with the minimum amount of clicks.

This article discusses some things you should consider when designing the homepage for your company website.
Well-designed website navigation

As the world’s global brands and major retailers will know, getting a shopper to the right page is essential as quickly as possible. If you don’t, the bounce rate often increases for the homepage. People usually want to reach the right product or service page in just a few seconds of visiting your website. If they find the main menu to be confusing or frustrating, the business’s organic SEO could be damaged.

Therefore, it’s essential to have a well-designed main menu

Keep things simple

We have seen websites that are sometimes too minimalistic, so much so that the main menu is hidden in the right hand corner and sometimes difficult to click on.
If the button to expand the main menu is just a tiny dot in the right-hand corner then we would recommend changing it to a bigger main menu.

You have to think of your website design a bit like you are designing the layout for an airport. The airport is designed to help people get to the right terminal quickly. The same is true for your company website.

You have to design the website to get shoppers from the homepage to the right page with the minimum number of clicks so they can get to the right product page without increasing their bounce rate.

Calls to action (CTA)

A call to action could be something as simple as a contact form replicated on every page, and you could say something along the lines of “do you have a question or want us to give your ringback”. This is a call to action.
This is a straightforward example of what could be implemented to help increase your business’s sales.
Instead of a certain percentage of shoppers leaving the website, they might ask a question, resulting in your business making a sale.

Experienced web designers, whether they work for an agency or as freelancers, understand the importance of CTAs.

They know how to strategically place these prompts, such as “sign up to now newsletter” across your website to guide users and encourage them to take action. Their expertise is invaluable in creating a website that not only looks great but also drives conversions.

Fast hosting

So, the website must be well designed and functional in terms of everything working correctly and ensuring customers get to the correct pages as quickly as possible. This is achieved by having a well designed main menu.

The website should be supersonic fast. This can also help to reduce the bounce rate.

In conclusion, the website needs to be well designed, but it also needs to think about offering quality information.
Good web designers will know about the Google Helpful Content update. This rewards websites that offer valuable content marketing with placing those helpful pages or blog posts higher up in Google’s SERP’s.

The information on your company website needs to be valuable and helpful to shoppers. This will reduce the bounce rate and also improve your organic SEO.

This is why I never recommend buying an overly cheap website. It’s worth paying more for a quality website that explains what the business can offer in detail. You will often need a combination of excellent copywriters, web designers, and highly experienced SEO consultants to work together, to design a fantastic website for your business.

Come to one of the best web designers in Cardiff

If you’re looking for web designers in the city of Cardiff, Wales, whether that’s to design a brochure website has just four pages or need an e-commerce website built that has potentially over 1000 pages then you want to contact us today for a free quote?